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About the Role
The Digital Marketing Manager leads enterprise marketing technology adoption and marketing operations for email, app notification and SMS initiatives that enhance customer engagement and organizational effectiveness. This role drives key elements of change management, stakeholder engagement, training, and communications strategies for key marketing platforms.
Responsibilities
- Designs and implements communications and outreach strategies tailored for target audiences, digital channels, and strategic objectives.
- Manages the organization's digital properties and optimizes online channels against key performance indicators.
- Oversees content creation for various digital platforms and identifies appropriate channels for campaigns.
- Develops and executes digital marketing strategies to increase organizational brand equity and build affinity and engagement.
- Tracks and measures results and KPIs and adjusts tactics accordingly.
- Provides exceptional client service by developing timelines and ensuring deliverables are on time.
- Develops and maintains relationships with internal clients to understand objectives and develop plans.
- Identifies vendors best suited to advance organizational goals and proactively manages vendor relationships.
Requirements
- Bachelor's degree in Digital Marketing, Marketing, Information Systems or other related field.
- 2+ years experience in digital marketing, marketing operations, marketing technology, or related disciplines.
- Experience in email, and/or SMS marketing operations or digital agency supporting email or SMS.
- Experience leading enterprise-scale marketing technology implementations, transformations, or adoption initiatives.
- Hands-on experience with enterprise marketing platforms such as Adobe Experience Manager (AEM), Salesforce Marketing Cloud, Marketing Hub, Amazon SES, or similar solutions.
- Proven ability to develop and execute communication, training, and enablement strategies that drive user adoption and operational readiness.
- Experience managing enterprise email marketing operations, including governance, campaign execution standards, vendor/agency management, and performance oversight.
- Formal training or certification in change management methodologies (e.g., Prosci, ADKAR) and/or project management frameworks.
- Experience working in a complex, matrixed organization and influencing senior leaders, business stakeholders, and technology teams.
- Regular and reliable job attendance.
- Effective verbal and written communication skills.
- Exhibit respect and understanding of others to maintain professional relationships.
- Independent judgement in evaluation options to make sound decisions.
- Ability to work effectively in an in office/open office environment with moderate noise.
Skills
- Digital Marketing
- Marketing Operations
- Marketing Technology
- Email Marketing
- SMS Marketing
- Adobe Experience Manager (AEM)
- Salesforce Marketing Cloud
- Marketing Hub
- Amazon SES
- Change Management
- Project Management
Location
- United States
Work Type
- Hybrid
- Remote (within the United States and its territories)
- In office
Experience Level
- 2+ years experience
Education Level
- Bachelor's degree
Benefits
- 401(k)
- 100% company-funded pension plan
- Health, dental, and vision plans
- Life insurance
- Paid time off (company and individual holidays, vacation, sick, caregiving, and parental leave)
- Performance-based and peer-based recognition
- Tuition reimbursement
About the Company
- AARP is the nation's largest nonprofit, nonpartisan organization dedicated to empowering people 50 and older to choose how they live as they age.
- With a nationwide presence, AARP strengthens communities and advocates for what matters most to the more than 100 million Americans 50-plus and their families: health and financial security, and personal fulfillment.
- AARP also works for individuals in the marketplace by sparking new solutions and allowing carefully chosen, high-quality products and services to carry the AARP name.
- As a trusted source for news and information, AARP produces the nation's largest-circulation publications, AARP The Magazine and the AARP Bulletin.
Equal Opportunity
- AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.
- AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.