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About the Role
We are seeking a highly analytical and insight-led Product Manager to support the end-to-end delivery, performance tracking, and continuous improvement of our digital products and services for our new digital brand in MENA. This role will work closely with the Head of Product to translate business goals and customer needs into actionable product strategies and roadmaps and data-driven enhancements or feature improvements. The ideal candidate brings strong product fundamentals, a sharp understanding of user behavior, and an ability to connect metrics with meaningful customer and business outcomes. Experience in digital-first consumer industries is key.
Responsibilities
- Collaborate with the Head of Product to shape and execute the product roadmap, ensuring alignment with commercial goals, customer experience targets, and regional priorities
- Work with cross-functional teams to define KPIs and success metrics for product features; ensure robust instrumentation and data pipelines are in place before launch
- Track performance of digital products launched and features across the funnel (e.g., acquisition, engagement, retention), synthesize learnings, and provide actionable recommendations for iteration
- Lead benchmarking, customer feedback loops, and market analyses to inform prioritization, identify unmet needs, and uncover opportunities for innovation, especially in the field of AI
- Recommend enhancements across digital journeys, self-care tools, and core features—anchored in business value, customer feedback, and usage insights
- Leverage tools like SQL, Excel, and dashboards to analyze behavioral and performance data; clearly communicate insights to influence product and commercial decisions
- Partner with design, engineering, marketing, and commercial teams to ensure timely delivery of features with strong go-to-market readiness and customer value alignment
Requirements
- 6-8 years of experience in product management, growth analytics, or AI/ML product roles within digital-first, consumer-facing (B2C) businesses, e.g., telco, fintech, e-commerce.
- Deep familiarity with product and / or consumer telco metrics, e.g., ARPU, churn, MAU/DAU, feature adoption
- Proficiency in SQL and Excel
- Demonstrated ability to translate complex data into clear product recommendations and business cases for prioritization
- Strong communication and stakeholder management skills, with proven ability to influence across data, engineering, and commercial teams
- Experience in agile, test-and-learn environments; comfort with ambiguity and rapid iteration
- Prior exposure to the MENA region and/or subscription-based, telecom, or digital services is highly desirable
- Hands-on experience integrating machine learning or AI-powered features into products, such as personalization engines, predictive analytics, or conversational interfaces, strongly preferred
Skills
- SQL
- Excel
- Python / R experience (bonus)
- Analytics platforms familiarity (bonus)
- AI/ML product roles
- Product management
- Growth analytics
- Machine learning
- AI-powered features
- Personalization engines
- Predictive analytics
- Conversational interfaces
Location
- MENA
Work Type
- Full-time
Experience Level
- 6-8 years
About the Company
- Founded in 2014, Circles is a global technology company reimagining the telco industry with its innovative SaaS platform, empowering telco operators worldwide to effortlessly launch innovative digital brands or refresh existing ones, accelerating their transformation into techcos.
- Circles partners with leading telco operators across multiple countries and continents, including KDDI Corporation, Etisalat Group (e&), AT&T, and Telkomsel, creating blueprints for future telco and digital experiences enjoyed by millions of consumers globally.
- Circles operates three other distinct businesses: Circles.Life (digital lifestyle telco brand), Circles Aspire (CPaaS solutions), and Jetpac (travel tech solutions, eSIM roaming).
- Circles is backed by renowned global investors, including Peak XV Partners (formerly Sequoia), Warburg Pincus, Founders Fund, and EDBI (the investment arm of the Singapore Economic Development Board), with a track record of backing industry challengers.
Equal Opportunity
- Circles is committed to a diverse and inclusive workplace. We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, disability or age.
- By submitting an application for this position, you, as the applicant, or your authorised representative(s), consent to Circles’ Candidate Data Protection and Privacy Policy. You also agree to the collection, use, and/or disclosure of your personal data by us solely for recruitment purposes as specified in the Policy. You acknowledge that you have read and understood the Policy, are aware of your rights regarding your personal data, and accept the terms relating to international data transfers, where applicable. You further understand that you may withdraw consent at any time, which may affect our ability to consider your application. In instances where your personal data or application is submitted by a third party, it is understood that such third party has been duly authorised by you to disclose the relevant personal data and provide consent on your behalf, and that you have been made aware of this Policy.