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About the Role

The CUNY Mexican Studies Institute (MSI) seeks a bilingual (English and Spanish) Communications and Media Relations Coordinator to design and implement communications, public relations, outreach, and community engagement strategies that enhance the visibility and impact of the Institute’s academic, cultural, and public-facing programs. The Coordinator will play a key role in strengthening the public presence of the Mexican Studies Institute and expanding its reach and impact among diverse communities.

Responsibilities

• Develop and implement communications, marketing, and outreach strategies that strengthen the mission and visibility of the Mexican Studies Institute at CUNY.
• Create, edit, and manage content for the Mexican Studies Institute’s website, newsletters, social media platforms, institutional reports, promotional materials, and other communication channels.
• Design and implement bilingual (Spanish-English) campaigns to promote academic programs, conferences, exhibitions, workshops, cultural festivals, the New York City International Book Fair (FILNYC), and other initiatives.
• Draft press releases, media advisories, promotional materials, speeches, newsletters, and other institutional communications.
• Establish and maintain relationships with journalists, media outlets, community media organizations, and strategic partners.
• Manage the Institute’s digital presence and coordinate communication strategies across social media and other digital platforms.
• Collaborate with faculty, students, artists, researchers, community organizations, and cultural and academic institutions to develop communication and outreach materials.
• Coordinate photography, video, multimedia production, and digital storytelling projects.
• Monitor and evaluate the effectiveness of communication strategies through audience metrics, media coverage analysis, and public engagement assessments.
• Ensure consistency in the Institute’s visual identity and institutional messaging across all communication materials.
• Support the promotion and dissemination of events, special projects, exhibitions, and institutional initiatives.
• Perform other related duties as assigned.

Requirements

• Bachelor's degree in Communications, Journalism, Public Relations, Marketing, Media Studies, Digital Communications, Literature, or a related field.
• Minimum of four years of professional experience in communications, public relations, marketing, media, content production, or related areas.
• Flexibility to work occasional evenings and weekends, as required.
• Ability to work collaboratively and effectively with faculty, students, artists, researchers, community organizations, cultural institutions, and other strategic partners.
• Fluency in spoken and written Spanish and English; excellent writing, editing, and verbal communication skills in both languages.
• Experience developing and managing bilingual campaigns and content for diverse communities is highly desirable.
• Demonstrated interest in higher education, Mexican and Latino studies, culture, the humanities, academic research, the arts, community engagement, and public communications.
• Excellent interpersonal skills and demonstrated ability to work collaboratively and effectively in multidisciplinary teams.
• Ability to work independently, take initiative, and contribute to innovative communications, cultural outreach, and public engagement projects.
• Knowledge of and sensitivity to Mexican, Mexican American, Latino, and immigrant communities, as well as experience working in academic, cultural, artistic, or community-based settings, is highly desirable.
• Experience creating content for websites, newsletters, social media platforms, digital communication campaigns, and storytelling initiatives.
• Demonstrated ability to manage multiple projects simultaneously and meet deadlines in fast-paced environments.
• Proficiency in Microsoft Office, Google Workspace, social media management platforms (YouTube, Instagram, Facebook, etc.), and web content management systems.
• Ability to work effectively with faculty, students, community organizations, cultural institutions, media outlets, and external partners.
• Strong organizational skills and exceptional attention to detail.
• Strong bilingual public speaking and presentation skills.

Skills

• Communications
• Public Relations
• Marketing
• Media Relations
• Content Creation
• Public Outreach
• Bilingual (English/Spanish)
• Writing
• Editing
• Verbal Communication
• Digital Content Management
• Social Media Management
• Web Content Management
• Project Management
• Organizational Skills
• Attention to Detail
• Public Speaking
• Presentation Skills
• Microsoft Office
• Google Workspace
• Graphic Design (preferred)
• Photography (preferred)
• Video Production (preferred)
• Multimedia Storytelling (preferred)
• Adobe Creative Suite (preferred)
• Canva (preferred)
• WordPress (preferred)
• Email Marketing Platforms (preferred)
• Audience Analytics Tools (preferred)

Location

• LEHMAN COLLEGE

Work Type

• Full-time

Experience Level

• Minimum of four years of professional experience

Education Level

• Bachelor's degree in Communications, Journalism, Public Relations, Marketing, Media Studies, Digital Communications, Literature, or a related field.

Salary/Compensations

• $54,313.06

Benefits

• RFCUNY Employee Benefits and Accruals

About the Company

• The team at RFCUNY is made up of dedicated, talented professionals committed to providing the services that allow CUNY researchers, faculty, and staff to focus on their intellectual curiosity and scientific discoveries.

Equal Opportunity

• The Research Foundation of the City University of New York is an Equal Opportunity/Affirmative Action/Americans with Disabilities Act/E-Verify Employer.
• It is the policy of the Research Foundation of CUNY to provide equal employment opportunities free of discrimination based on race, color, age, religion, sex, pregnancy, childbirth, national origin, disability, marital status, veteran status, sexual orientation, gender identity, genetic information, marital status, domestic violence victim status, arrest record, criminal conviction history, or any other protected characteristic under applicable law.