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About the Role

Lead influencer and creator strategy for Oral Care France, sitting at the intersection of brand building, culture, social influence, and consumer engagement. This role translates global and regional brand visions into culturally relevant programs that resonate with French audiences, working with a diverse network of creators to build brand trust, relevance, and measurable business impact.

Responsibilities

Lead Influencer Strategy: Own the local influencer strategy for Oral Care France, translating regional brand platforms into culturally relevant programmes that drive brand relevance, trust, and business impact.
Build annual influencer and content roadmaps across Voice of Brand and Voice of Others activations.
Build and Activate Creator Partnerships: Work with influencer agencies to identify, engage, and onboard creators who align with brand objectives, target audiences, and campaign needs.
Oversee influencer activation, contracting, and briefing processes, ensuring creators have the tools and knowledge needed to represent brands authentically and effectively.
Manage End-to-End Campaign Execution: Lead influencer campaigns from briefing through publication, coordinating content creation, approvals, feedback cycles, and launch plans.
Ensure all content meets brand, regulatory, and quality standards while delivering a seamless creator experience.
Drive Community Engagement and Reputation Management: Partner with Communications teams to support issue management, social conversations, and community engagement around influencer content, ensuring brands remain responsive and relevant throughout each campaign.
Leverage Insights to Optimise Performance: Monitor campaign performance, social conversations, creator trends, and competitor activity using social listening, analytics, and AI-powered tools.
Translate insights into actionable recommendations that continuously improve creator selection, content effectiveness, and campaign outcomes.
Foster Cross-Functional Collaboration: Partner closely with Brand, Media, Communications, R&D, and regional teams to align influencer activity with broader business objectives, sharing best practices and learnings across markets and functions.

Requirements

Experience managing influencer, creator, or talent partnerships, either in an agency or in-house environment.
Strong understanding of influencer marketing and creator content best practices.
Excellent understanding of social media platforms, digital culture, and creator ecosystems.
Strong project management skills with the ability to manage multiple campaigns simultaneously.
Exceptional attention to detail and strong brand instinct.
Data-driven mindset with the ability to translate insights into action.
Excellent communication and stakeholder management skills.
Ability to build strong relationships internally and externally.
Comfortable working in a dynamic, fast-paced environment with multiple stakeholders.
Highly collaborative, proactive, and solutions-oriented, with strong ownership and accountability.
Fluency in French and English.

Skills

Influencer Marketing
Creator Strategy
Brand Building
Social Influence
Consumer Engagement
Content Creation
Partnership Management
Campaign Execution
Community Engagement
Reputation Management
Social Listening
Data Analysis
Stakeholder Management
Project Management

Location

PARIS GO-ASNIERES-SUR-SEINE

Work Type

Remote working: 1 day per week during the first 6 months, then up to 2 days per week
Full time

Experience Level

Experienced Professionals

Education Level

Master's degree or equivalent
Un niveau d’études Bac +5 minimum

Salary/Compensations

A competitive compensation package, reviewed annually in line with market standards and adjusted based on performance and impact

Benefits

25 days of paid annual leave plus 2 additional days for leave taken outside the main holiday period (for a full year)
13 additional rest days (RTT)
Company‑granted bridge days (3 days per year)
Employee savings plan with employer contribution after 3 months of service
Profit‑sharing and incentive schemes
Health insurance (mandatory, with family coverage)
Partial reimbursement of public transport costs (55%)
Meal card (Edenred restaurant vouchers)
On‑site company restaurant (head office)
On‑site gym (head office)

About the Company

Help shape the conversation around some of the world's most loved oral care brands.

Equal Opportunity

At P&G #weseeequal We are an equal opportunity employer and value diversity at our company. At P&G we strive to build a culture where everyone feels welcome, included, and able to bring their full selves to work.
We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process. Please click here if you require an accommodation during the application process. Please make sure to wait to hear back from us regarding your accommodation before proceeding with the online assessment, we thank you in advance for your patience.
Chez P&G #weseeequal Nous valorisons la diversité et veillons à ce que chacun se sente accueilli, inclus et libre d’exprimer pleinement son potentiel. Nous garantissons des aménagements raisonnables pour les personnes en situation de handicap afin de leur permettre de participer au processus de recrutement. Veuillez cliquer ici si vous avez besoin d’un aménagement pendant la candidature. Merci de patienter avant de passer l’évaluation en ligne jusqu’à notre retour concernant votre demande.