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About the Role

The Senior Manager, Global Market Intelligence & Strategy is responsible for leading the development of actionable market insights and strategic recommendations that drive business growth, competitive advantage, and informed decision-making across global markets. This role serves as a strategic partner to senior leadership, commercial teams, product management, marketing, and business development functions by identifying market trends, customer needs, competitive dynamics, and emerging growth opportunities.

Responsibilities

Lead the strategy and execution of global market intelligence programs focused on digital health, medical device connectivity, data analytics, AI-driven solutions, and SaaS platforms.
Analyze global market trends, unmet customer needs, healthcare policies, and digital transformation trends across regions.
Develop competitive intelligence frameworks and conduct ongoing competitor monitoring including capabilities, product roadmaps, pricing models, partnerships, and go‑to‑market strategies.
Build comprehensive market models to assess market size, TAM/SAM/SOM, growth drivers, and strategic opportunities.
Synthesize findings into clear, actionable insights that inform product strategy, portfolio investment decisions, commercialization plans, and long‑range forecasting.
Partner with executive leadership to support strategic planning, M&A assessments, and new market entry evaluations.
Lead scenario planning to assess risks, disruptors, and emerging opportunities in digital health and connected medical device markets.
Structure and execute voice‑of‑customer programs including qualitative/quantitative research, advisory boards, surveys, interviews, and usability studies.
Support product management in translating customer insights into prioritized requirements for digital solutions spanning software, data platforms, connectivity tools, and analytics.
Works with leadership to develop recommendations that support short-term business objectives and long-term growth strategies including iterations on strategic plans and product roadmap development.
Work closely with Global Marketing, Product Management, R&D, Clinical, Health Economics, and Sales Enablement teams to align insights and strategy.
Support opportunity assessments, concept testing, and business case development.
Serve as a subject matter expert on the digital health competitive landscape, sharing ongoing updates across the organization.
Develop and present executive-ready deliverables such as market dashboards, opportunity assessments, white papers, competitive briefs, and strategic recommendations.
Deliver periodic global market updates to senior leadership, highlighting drivers, risks, and strategic implications.
Maintain a centralized market intelligence repository and reporting cadence for global stakeholders.

Requirements

Bachelor’s degree in marketing, Business, Economics, Data Analytics, Life Sciences, Engineering, or related field
Proven track record managing complex, multi-stakeholder digital health projects
Experience with Medical Device, AI technologies in healthcare and / or EHR systems
8+ years of experience in market intelligence, strategic planning, consulting, business strategy, product strategy, or related functions
Experience conducting market research, competitive intelligence, and strategic analysis in a global business environment.
Experience developing executive-level presentations and strategic recommendations
Strong experience with market modeling, forecasting, data synthesis, and insights development
Strong analytical and problem-solving skills with the ability to synthesize large amounts of data into actionable insights.
Proven ability to influence decision-making among senior stakeholders.
Deep understanding of digital solutions including SaaS, AI/ML, cloud platforms, connected devices, and data-driven healthcare.
Demonstrated ability to analyze complex information, identify strategic implications, and communicate clearly at executive levels.
Highly skilled in analytical tools (Excel, Power BI/Tableau, CRM, market research platforms)
Excellent communication, storytelling, and stakeholder-management skills
Results oriented with focused urgency, prioritization skills and ability to recognize/escalate issues appropriately.
Demonstrated ability to adapt to evolving technologies and industry trends
Creative problem solver, agile mindset
Ability to build relationships across various levels of an organization
Strong organizational skills and the ability to prioritize
Ability to translate technical concepts for non-technical stakeholders
MBA or advanced degree in a business, analytics, or healthcare-related field.
Knowledge of healthcare regulatory environments, hospital workflows, payer/reimbursement trends, and digital health policy landscapes.
Experience supporting digital product strategy, innovation teams, or early-stage concept development.

Skills

Digital health
Medical device connectivity
Data analytics
AI-driven solutions
SaaS platforms
Market modeling
Forecasting
Data synthesis
Insights development
Excel
Power BI
Tableau
CRM
Market research platforms
Communication
Storytelling
Stakeholder management
Problem-solving
Strategic planning
Competitive intelligence
Product strategy
M&A assessments
New market entry
Scenario planning
Voice-of-customer programs
Qualitative research
Quantitative research
Advisory boards
Surveys
Interviews
Usability studies
Product roadmap development
Business case development
Executive presentations

Location

Global

Work Type

Full-time

Experience Level

Senior
8+ years

Education Level

Bachelor’s degree
MBA or advanced degree

Salary/Compensations

$113,300.00 – $226,700.00

Benefits

Health Investment Plan (HIP) PPO medical plan
Excellent retirement savings plan with high employer contribution
Tuition reimbursement
Freedom 2 Save student debt program
FreeU education benefit
Health and wellness benefits

About the Company

Abbott is a global healthcare leader that helps people live more fully at all stages of life.
Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines.
Our 122,000 colleagues serve people in more than 160 countries.
Abbott Medical Devices, with revenue of $21B in 2025, is a global leader in providing life changing technology for the management and treatment of people living with chronic conditions including diabetes, cardiovascular disease, chronic pain, and movement disorders.
The Digital Solutions organization reports in the Medical Devices group and is responsible for leveraging digitally enabled technology to increase patient access to care and provide our customers with best-in-class experiences that support our collective mission to improve patient outcomes.

Equal Opportunity

Abbott is an Equal Opportunity Employer, committed to employee diversity.