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About the Role
Flow is seeking a Head of Growth Marketing to build the demand engine behind our go-to-market. You will own how engineering leaders in aerospace, defense, automotive, and adjacent industries discover Flow, and you will turn that awareness into qualified pipeline.
Responsibilities
- Own pipeline: set demand generation targets alongside sales and leadership, then build and run the programs to hit them.
- Build a repeatable inbound motion across content, search, paid, email, and web, with honest attribution from first touch to closed won.
- Run account-based campaigns against a defined list of hardware engineering organizations, working shoulder to shoulder with founder-led and early enterprise sales.
- Develop messaging and positioning for a technical audience of systems engineers, program managers, and engineering executives, then test it until it lands.
- Treat the website as a conversion surface: product pages, technical content, demo requests, and self-serve entry points.
- Own the events and field calendar, including industry conferences, customer roundtables, and webinars that reach buyers in regulated industries.
- Stand up marketing operations and reporting so every program carries a cost per opportunity and a clear signal on what to cut or scale.
- Partner with product and engineering on launches so new AI capabilities reach the market with a story customers actually understand.
Requirements
- 8+ years in B2B marketing, including 2+ years leading growth or demand generation, ideally taking a startup from early traction to repeatable pipeline.
- Track record of owning a pipeline number and hitting it, with the reporting to show how you got there.
- Experience marketing a technical product to a technical buyer.
- Comfortable with long, multi-stakeholder enterprise sales cycles and the content and nurture programs they require.
- Strong writer who can turn complex engineering workflows into clear, credible copy without overclaiming.
- Analytical and self-sufficient with funnel data, experiment design, and attribution.
- Comfortable in a high-ownership, fast-paced environment where you scope your own work and ship it.
Skills
- Content marketing
- Search engine marketing
- Paid advertising
- Email marketing
- Web marketing
- Account-based marketing
- Messaging and positioning
- Conversion rate optimization
- Event marketing
- Marketing operations
- Reporting
- Product launches
- Funnel analysis
- Experiment design
- Attribution modeling
Location
- Remote
Work Type
- Full-time
Experience Level
- 8+ years in B2B marketing
- 2+ years leading growth or demand generation
Benefits
- Competitive salary
- Meaningful equity
- Health coverage
- Dental coverage
- Vision coverage
- Flexible time off
- Support for experimentation, learning, and staying current with the AI ecosystem
About the Company
- Flow Engineering is an AI-native requirements platform for modern engineering organizations, enabling hardware teams to collaborate with AI agents to design, validate, and evolve complex systems with speed and rigor.