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About the Role
Leads the strategy, planning, and performance of demand generation for Dow Jones Enterprise, defining how acquisition channels drive pipeline growth and align with business priorities.
Responsibilities
- Develop and execute the acquisition marketing strategy for Enterprise Subscriptions.
- Own integrated campaign planning across paid, owned, web, events, webinars, and partnership channels.
- Define acquisition KPIs, reporting frameworks, and performance benchmarks tied to pipeline and business outcomes.
- Oversee acquisition budget planning and channel investment strategy.
- Manage external agencies and vendors supporting paid media, creative execution, events, and digital marketing programs.
- Partner closely with Product Marketing to align messaging, positioning, and campaign execution.
- Collaborate with Sales and Sales Enablement to ensure lead quality, campaign alignment, and effective follow-up strategies.
- Optimize acquisition programs and channel mix based on lead quality, conversion, and ROI.
- Lead cross-functional campaign planning and ensure consistency across customer touchpoints.
- Identify opportunities to improve acquisition performance through testing, optimization, and process improvements.
Requirements
- 12+ years of experience in B2B acquisition marketing, demand generation, or integrated marketing.
- Experience leading multi-channel acquisition programs for subscription, SaaS, media, or business information products.
- Strong understanding of paid media, events, webinars, digital acquisition, and funnel optimization.
- Experience managing agencies, budgets, and integrated marketing campaigns.
- Strong analytical mindset with experience measuring campaign and pipeline performance.
- Proven ability to collaborate across Product, Sales, and Marketing teams.
- Excellent communication and project management skills.
Experience Level
- 12+ years
Salary/Compensations
- $160,000 - $200,000
Benefits
- Comprehensive and competitive benefits package covering health, retirement, wellbeing, and more.
- Optional benefits to meet diverse needs.
About the Company
- Dow Jones - Industries
Equal Opportunity
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic under applicable law. EEO/Disabled/Vets