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About the Role
This role involves planning, managing, and analyzing release marketing campaigns from conception to reporting. You will leverage social media platforms like TikTok, YouTube, and Instagram, manage creator collaborations, and develop release strategies in conjunction with A&R, management, and artists. A key aspect includes testing and implementing AI tools for marketing efficiency and content creation, defining KPIs, establishing reporting, and measuring campaign ROI. The position also emphasizes experimentation with A/B tests, new platforms, and formats to identify and scale successful initiatives.
Responsibilities
- Plan, manage, and analyze release marketing campaigns.
- Execute campaigns across TikTok, YouTube, Instagram, and Meta Ads.
- Collaborate with creators and manage creator partnerships.
- Develop release strategies including timing, assets, pre-saves, and advertising plans.
- Test and implement AI tools for content production, ad variations, research, and automation.
- Define KPIs, build reporting structures, and measure the effectiveness of marketing spend.
- Conduct A/B tests and experiment with new platforms and formats.
Requirements
- 1 to 5 years of experience in digital marketing, social media, at a label, agency, or in the creator space.
- Willingness to consider candidates with transferable skills if they can demonstrate self-built projects.
- Deep understanding of music culture and the ability to identify and adapt to emerging trends.
- Daily active presence on TikTok, Instagram, and YouTube with knowledge of platform-specific content formats.
- Proven ability to build organic reach and a strong sense for current trends.
- Experience using AI tools beyond basic text rewriting.
- Ability to interpret analytics and Ads Manager data to derive actionable decisions.
- Proactive approach and willingness to take ownership.
- Very good German language skills.
- Good English language skills.
- Living in Berlin or willingness to relocate.
Skills
- Digital Marketing
- Social Media Marketing
- Campaign Management
- Campaign Analysis
- TikTok Marketing
- YouTube Marketing
- Instagram Marketing
- Meta Ads
- Creator Marketing
- Release Strategy
- AI Tools in Marketing
- Content Production
- Data Analysis
- KPI Definition
- Reporting
- A/B Testing
- Trend Identification
- Organic Reach Growth
- Analytics Interpretation
- Ads Manager Proficiency
Location
- Berlin
Work Type
- Onsite
- Full-time
Experience Level
- 1-5 years
Benefits
- Opportunity to build a marketing department from scratch.
- Direct collaboration with founders and quick decision-making.
- Visible impact on campaign results and chart performance.
- Close work with artists, A&R, and releases.
- Access to industry events and projects.
- Growth potential in a developing area.
- Work within a young, ambitious team with flat hierarchies.
About the Company
- JINX Music is an independent music company based in Berlin.
- We operate in the label, publishing, and management sectors.
- Our roster includes artists such as Ely Oaks, LAVINIA, Juju, and Chapo102.
- Our publishing division works with songwriters and producers who have created hits for major international artists.
- We are passionate about supporting talented individuals, fostering creative collaboration, and producing impactful music.