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About the Role
Syncron is seeking passionate Field Marketing Managers (FMMs) to inspire and guide brand ambassadors in introducing a functional beverage brand to consumers. This role involves coaching, motivating, and leading a team to connect with consumers, spark curiosity, and deliver product samples in various settings like college campuses, gyms, and live events.
Responsibilities
- Develop and lead strategic planning and execution of field marketing initiatives.
- Oversee a team of Brand Ambassadors, ensuring high-quality execution across marketing platforms.
- Translate consumer insights and trends into strategies for brand differentiation and consumer impact.
- Recruit, on-board, coach, and lead a high-performing team of Brand Ambassadors.
- Plan, budget, execute, and measure the effectiveness of field marketing initiatives across various channels.
- Create and implement local/regional field marketing campaigns aligned with marketing strategies and sales objectives.
- Leverage marketing resources across the full marketing mix, including digital/social media, collegiate marketing, events, local influencers, and sampling programs.
- Develop and maintain partnerships with the sales organization to meet objectives and maximize brand impact.
- Develop and manage field marketing budgets, allocating funds effectively.
- Track and analyze key performance indicators (KPIs) of field marketing campaigns.
- Understand local market dynamics, customer demographics, and competitor landscape to tailor marketing strategies.
- Establish and maintain strong relationships with key stakeholders, including retailers, distributors, and community partners.
- Perform other duties as assigned.
Requirements
- High School Diploma required; Associate's or Bachelor's degree preferred.
- 3-5+ years of experience displaying dynamic leadership skills to manage and motivate marketing teams.
- Project management skills to execute complex marketing initiatives on time and within budget.
- Analytical skills to measure campaign performance and make data-driven decisions.
- Strong understanding of marketing principles and campaign management.
- Excellent communication, interpersonal skills, and ability to proactively collaborate with cross-functional teams.
- Excellent verbal and written communication skills, including presentation and training ability.
- Proficiency in Microsoft Excel and PowerPoint.
- Must live within the defined geography for the region.
- Valid driver's license and acceptable driving record.
- Must be at least 21 years of age.
Skills
- Team leadership
- Brand activation
- Event marketing
- Consumer insights
- Trend analysis
- Recruiting
- On-boarding
- Coaching
- Budget management
- Performance analysis
- Data-driven decision making
- Marketing principles
- Campaign management
- Cross-functional collaboration
- Presentation skills
- Training ability
- Microsoft Excel
- Microsoft PowerPoint
Location
- Southern California Region - Torrance/Los Angeles, CA
- Greater L.A., Inland Empire, and Orange County areas
- San Diego area (periodic support)
Work Type
- Exempt
- Salaried
- Full-time
Experience Level
- 3-5+ years
Education Level
- High School Diploma
- Associate's degree preferred
- Bachelor's degree preferred
Salary/Compensations
- $60,000 - $80,000
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Critical illness insurance
- Accident insurance
- Voluntary life insurance
- Short-term disability (company paid)
- Long-term disability (company paid)
- Employee life insurance policy (company paid)
- 401K plan with company match (eligible after 90 days)
- Monthly accrued Paid Time Off
- Leadership approved holidays
- Company car (eligible upon completion of training, contingent on MVR requirements)
About the Company
- Syncron is a functional beverage brand.
- Kowa is committed to providing equal opportunity, employment, and advancement opportunities to all individuals.
Equal Opportunity
- Kowa does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, sexual orientation, gender identity, genetic information, protected veteran, pregnancy, status as a qualified individual with a disability, or any other characteristic protected by Federal, State, or Local Laws.
- Employment decisions at Kowa will be based on merit, qualifications, and abilities.