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About the Role
Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely. We are transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice. The Product Marketing team at Clio is the connective tissue between product, revenue, and the market. We translate complex product capabilities into clear value for legal professionals across the full customer journey. Rated a top place to work in product marketing, you’ll be part of a team that values excellence and initiative, loves testing, and cares about results. As Staff Product Marketing Manager, your work will define how law firms understand and adopt Clio’s accounting, time tracking, and activities offerings, and how confidently our sales and success teams can sell and support them. You will be surrounded by a talented group of high-performing product marketers, seasoned in SaaS and driven by collective success.
Responsibilities
- Own the end-to-end GTM strategy for the Accounting, Timekeeping, and Activities portfolios, and how each is positioned within Clio's broader platform.
- Partner with product and cross-functional leaders to build and drive collective plans against business OKRs, including tier 1 releases with significant business impact.
- Lead GTM strategy and execution for product, feature, and program launches across your portfolios — owning the decisions, not just the delivery.
- Drive GTM strategy for Timekeeping as a growth and expansion add-on, and build product messaging grounded in how accounting and financial-management buyers evaluate software, not generic practice-management framing.
- Enable sales, marketing, support, and customer success to tell a compelling, credible story to firms about billing, timekeeping, and financial accuracy.
- Use customer, market, and competitive insight — including your own domain fluency in accounting workflows — to identify new opportunities and act as the voice of the customer internally.
- Act as a mentor and quality bar-setter for other PMMs on messaging, positioning, and GTM rigor.
Requirements
- 8+ years of relevant product marketing experience, including owning a complex portfolio independently.
- Direct experience marketing accounting, bookkeeping, billing, or financial-management software.
- Experience marketing an add-on or expansion product tied to growth or usage-based revenue, not just a core platform feature.
- A track record of leading GTM for significant releases with real business impact, not just executing against someone else's plan.
- Advanced strategic and analytical skills, with the judgment to make decisions in ambiguous, evaluative situations without a clear playbook.
- Advanced written and verbal communication skills, and the ability to build a business case that holds up with senior leadership.
- AI-savvy — go beyond basic AI application in how you conduct your own work, whether that's research, drafting, or analysis.
- Experience managing by influence across product, sales, and CS without direct authority.
- Experience in the legal or legal technology industry.
- Experience marketing to small businesses owners or professional services firms specifically.
Skills
- Product marketing
- SaaS
- Accounting workflows
- GTM strategy
- Messaging
- Positioning
- AI application
Location
- Burnaby
- Toronto
- Calgary
- Remote (Canada)
- Remote (U.S.)
Work Type
- Fixed term contract
- Hybrid
- Remote
Experience Level
- Staff
- 8+ years
Salary/Compensations
- $137,400 to $206,200 CAD
Benefits
- Top-tier health benefits
- Dental insurance
- Vision insurance
- Flexible time off policy (20 days encouraged)
- $2000 annual counseling benefit
- RRSP matching
- RESP contribution
- Clioversary recognition program
About the Company
- Clio is the global leader in legal AI technology, empowering legal professionals and law firms of every size to work smarter, faster, and more securely.
- We are transforming the legal experience for all by bettering the lives of legal professionals while increasing access to justice.
- We're a Human and High Performing AI company, meaning we use artificial intelligence to improve all of our operations.
- Learn more about our culture at clio.com/careers
Equal Opportunity
- We are dedicated to diversity, equity and inclusion.
- We pride ourselves in building and fostering an environment where our teams feel included, valued, and enabled to do the best work of their careers, wherever they choose to log in from.
- We believe that different perspectives, skills, backgrounds, and experiences result in higher-performing teams and better innovation.
- We are committed to equal employment and we encourage candidates from all backgrounds to apply.
- Clio provides accessibility accommodations during the recruitment process. Should you require any accommodation, please let us know and we will work with you to meet your needs.