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About the Role
The Lymphoma marketing team influences a highly competitive marketplace by establishing and communicating our full product value proposition across the full value chain. This Sr. Customer Marketing Manager reports to the Organized Customer Marketing Team Director and is integral to successfully delivering the Hematology marketing vision and network goals by leading access marketing activities.
Responsibilities
- Leading the Launch Access Team and the overall Organized Customer marketing strategy for an upcoming launch
- Maintaining and updating existing in-line access marketing strategies and marketing materials for the current portfolio
- Supporting team in experimenting with and executing organized customer digital marketing efforts
- Partnering with our pricing, contracting and distribution team on the development, execution and rollout of contracting strategies
- Acting as organized customer’s EHR marketing lead, including leading Lymphoma’s execution on orderset strategy
- Supports the development and execution of the customer strategy and the end-to-end integrated customer experience
- Supports tailored and actionable omnichannel customer engagement, leveraging appropriate customer insights including customer journeys, market/competitor insights and other data needed, collaborating closely with the Customer Marketer Lead
- Responsible for planning and executing seamless, well-integrated marketing campaigns that include tailored omnichannel engagement plans across multiple marketing platforms and channels
- Oversees the design and creation of core materials with Agencies of Record (AoR), websites, claims, components, tailoring original content to specific customer segments and personas while monitoring timelines and content handoffs
- Self-authors derivative tactics for marketing campaigns leveraging existing and emerging technologies/capabilities, with a greater emphasis on new derivatives and incorporates post-Promotional Review Committee (PRC) edits and adjustments
- Supports field deployment through communication, training and feedback loops
- Hypothesizes and conducts experiments for creative content iteration, for the purpose of driving excellence in content creation and deployment
- Partners with agencies and PRC, including Legal and Regulatory, to ensure development, approval, and pull-through of compliant and effective promotional tactics
- Accountable for high quality, compliant execution across all marketing platforms and relevant customer types (e.g. financial decision makers, payers, providers, GPOs, patients)
- Defines measurement plan and measures marketing performance through leading, lagging, and customer satisfaction indicators to optimize campaigns and drive customer and business outcomes
- Manages media agencies, supports customer-specific tactical planning (e.g., prioritized customer A -> B behavior shifts, critical KPIs), and monitors go-lives/trafficking
- Identifies key internal network partners and facilitates cross-marketing, cross-functional, and field alignment to ensure optimal deployment of campaigns
- Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our Commercial, Medical & Government Affairs (CMG) outcomes
- Pursues continuous professional development by exploring capabilities and tools on customer content strategy, content creation and execution
- Works with TA Marketer and other Customer Marketers to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities
Requirements
- Bachelor's degree
- Two years of marketing experience or one year of marketing experience and an MBA
- 5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales or customer insights)
- MBA or other related graduate level degree preferred
- Marketing experience in relevant industries
- Experience working in an omnichannel (including field) marketing
- Experience in the managed care, Pharmaceutical or Biotech industry/pharmaceutical or biotech customer engagement
- Experience in creating customer strategies, plans and tactics that have strengthened market positioning and driven high-value customer and business outcomes
- Experience leading/managing Agency partners including developing agency briefs and creating content derivatives
- Contributed to integrated customer experiences across audiences and channels including multicultural and inclusive marketing tactics
- Relevant access-specific experience
Skills
- Customer Understanding
- Competitive Value Creation
- Strategy Development
- Integrated Campaign Development
- Content Development & Approval
- Execution Readiness
- Delivery & Optimization Across Channels
- Measurement & Iteration
- Project & Vendor Management
Location
- South San Francisco, CA
Work Type
- Hybrid
Experience Level
- Senior
Education Level
- Bachelor's degree
- MBA or other related graduate level degree preferred
Salary/Compensations
- $161,800 - $300,600
Benefits
- Discretionary annual bonus may be available based on individual and Company performance.
- Benefits detailed at the link provided below.
About the Company
- We’re passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all.
- We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world’s most complex health challenges and transforming society.
Equal Opportunity
- Genentech is an equal opportunity employer.
- It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence.
- The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.
- If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form Accommodations for Applicants.