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About the Role
Classical California, a leading public media organization for classical music, seeks a Marketing Coordinator to engage a diverse audience. This role focuses on brand storytelling, live events, and digital marketing, developing email campaigns and exploring new audience engagement strategies through CRM, PR, and events. The position supports live music events and ensures the efficient operation of the marketing department.
Responsibilities
- Writes and/or edits copy for department marketing projects including publications, advertisements, press releases, and announcements.
- Manages email marketing, including writing and editing the twice-weekly newsletter.
- Manages, coordinates, and assists in running live events, including staffing and managing marketing assets.
- Administers the department marketing calendar, monitoring schedules and production details.
- Collaborates with the business office to gather vendor quotes, issue P.O.s, and reconcile marketing expenses.
- Coordinates activities to promote awareness of department services and products to the university community and the public.
- Analyzes, monitors, and evaluates marketing efforts for effectiveness.
- Coordinates the design, production, and distribution of publications and promotional materials.
- Establishes and maintains contacts with internal and external marketing professionals and vendors.
- Coordinates the work of contracted vendors, ensuring timely delivery of goods and services.
- Coordinates the use of surveys and other market research instruments.
- Compiles and analyzes information, preparing reports for management review.
- Administers marketing budgets.
- Coordinates advertising placement and schedules.
- Coordinates appropriate use of university and department logos and branding.
- Researches and prepares budget proposals for marketing purposes.
Requirements
- Bachelor's degree and 2 years of experience in marketing, or combined experience/education as a substitute.
- Experience in marketing, publications, public relations, business administration, communication, advertising, or a related field.
- Knowledge of marketing principles and practices.
- Demonstrated verbal and written communication skills.
Skills
- Email marketing
- CRM
- Inbound marketing
- Copywriting
- Editing
- Public relations
- Digital marketing
- Brand storytelling
- Live event coordination
Location
- California
- Remote
- Hybrid
Work Type
- Hybrid
- Full-time
Experience Level
- 2 years of experience in marketing
- 3 years of experience in marketing
Education Level
- Bachelor's degree
- Masters degree
Salary/Compensations
- $33.14 – $39.25 per hour
Benefits
- Reasonable accommodations for applicants and employees with disabilities.
About the Company
- Classical California is America’s largest, listener-supported public media organization for classical music, reaching roughly 2 million monthly listeners worldwide.
- Dedicated to making everyday life more harmonious.
- Enriches lives and communities through innovative on-air and in-person music experiences.
- Broadcasts reach across California through eleven (11) radio transmitters, anchored in Los Angeles (91.5 FM) and San Francisco (90.3 FM) with additional signals in Santa Barbara (93.7 FM), San Luis Obispo (99.7 FM), Palm Springs (88.5 FM), Thousand Oaks (91.1 FM), the Tri-Valley region (89.9 FM), Silicon Valley (104.9 FM), Ukiah-Lakeport (92.5 FM), Wine Country (89.9 FM) and Monterey (103.9 FM).
- Listeners can tune in through traditional radio, streaming on classicalcalifornia.org, smart speakers, and mobile apps.
- A public service of the University of Southern California, a leading research university.
- USC is a smoke-free environment.
Equal Opportunity
- The University of Southern California is an Equal Opportunity Employer.
- USC is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other characteristic protected by law or USC policy.
- USC observes affirmative action obligations consistent with state and federal law.
- USC will consider for employment all qualified applicants with criminal records in a manner consistent with applicable laws and regulations, including the Los Angeles County Fair Chance Ordinance for employers and the Fair Chance Initiative for Hiring Ordinance, and with due consideration for patient and student safety.
- Employment Equity.