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About the Role
We are seeking a Product Marketing Lead to shape the market narrative, go-to-market strategy, and commercial success of our Workforce Management portfolio. This role requires a blend of strategic thinking and hands-on execution, focusing on developing differentiated positioning, influencing product direction, and creating compelling messaging and content.
Responsibilities
- Develop differentiated Workforce Management messaging and positioning that connects product capabilities to strategic business outcomes.
- Drive alignment in a matrixed environment by building consensus and managing dependencies across departments.
- Advocate for the Workforce Management team’s go-to-market needs and contribute to broader GTM strategy.
- Partner with Product Management to synthesize insights into actionable recommendations for roadmap priorities.
- Support the GTM team in developing sales plays and create supporting commercial content.
- Partner with Marketing on ABM, demand-generation, webinar, and thought-leadership programs.
- Maintain a strong point of view on Workforce Management buyers, market trends, and competitive positioning.
- Coordinate with Analyst Relations and Product Management on analyst briefings and product narratives.
- Work with Sales Operations to define and evaluate GTM KPIs and bring insights to the Product team.
Requirements
- Bachelor’s degree in marketing, business, communications, or a related field—or equivalent experience.
- 5+ years of progressive experience in product marketing, including experience leading B2B SaaS or multi-product platform solutions.
- Proven ability to develop differentiated messaging and positioning that connects product capabilities to measurable customer and business outcomes.
- Experience developing executive presentations, sales enablement content, value propositions, ROI frameworks, and other commercial materials.
- Demonstrated ability to drive alignment and influence without formal authority across Product, Sales, Marketing, and other cross-functional teams.
- Experience leading product launches or go-to-market programs from strategy through performance measurement.
- Deep understanding of enterprise buying journeys and complex, multi-stakeholder sales cycles.
- Experience partnering with Product Management to inform roadmap decisions.
Skills
- Exceptional written, verbal, and visual communication skills
- Ability to simplify complex ideas and present effectively to senior leaders
- Strong strategic and analytical judgment
- Ability to synthesize customer, market, product, competitive, and revenue data into clear recommendations and priorities
- Experience in Workforce Management, HR technology, or adjacent enterprise software markets
- Experience working with Healthcare customers or within the Healthcare vertical
- Familiarity with AI-enabled products or AI-supported marketing workflows
Location
- Hybrid model with 3 days per week in a UKG office
Work Type
- Hybrid
Experience Level
- 5+ years of progressive experience in product marketing
Education Level
- Bachelor’s degree in marketing, business, communications, or a related field—or equivalent experience
Salary/Compensations
- $115,100 to $165,450
Benefits
- Performance-based bonus plan
- Restricted stock unit awards
- Comprehensive benefits and rewards
About the Company
- UKG is the Workforce Operating Platform that puts workforce understanding to work.
- We leverage the world's largest collection of workforce insights and people-first AI.
- Our ability to reveal unseen ways to build trust, amplify productivity, and empower talent is unmatched.
- We equip our customers with the intelligence to solve any challenge in any industry.
- Great organizations know their workforce is their competitive edge.
Equal Opportunity
- UKG is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, disability, religion, sex, age, national origin, veteran status, genetic information, and other legally protected categories.
- View The EEO Know Your Rights poster
- UKG participates in E-Verify.
- View the E-Verify posters here.
- It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.
- For individuals with disabilities that need additional assistance at any point in the application and interview process, please email UKGCareers@ukg.com.