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About the Role

Yardzen is hiring a Brand Marketing Manager to grow brand awareness, tell our stories, and create new ways for homeowners and brands to discover and engage with Yardzen. This role is central to the company's brand and mission, aiming to establish Yardzen as a lifestyle brand and cultivate a passionate community.

Responsibilities

Define communications priorities and gain executive alignment on strategy and content approach.
Design, launch, and own campaigns focused on building brand awareness and positive perception.
Ensure consistent messaging and brand voice across all owned mentions.
Identify creative opportunities to bring the Yardzen brand to life across channels.
Foster and facilitate community among past clients to support lifestyle brand status.
Build project plans, coordinate stakeholders, and manage initiatives from idea to launch.
Shape organic initiatives to introduce Yardzen and encourage engagement.
Leverage social media expertise (Instagram, Pinterest) to tell compelling brand stories.
Design programs that encourage clients to share their yard transformations.
Own the Yardzen Ambassador Program for creators and champions.
Discover and engage with complementary brands for potential partnerships.
Manage day-to-day marketing execution of collaborations.
Track and report on partnership activation performance.
Partner in owning the Yardzen PR strategy and activation.
Become expert on Yardzen's data and trends to package them as stories for publications.
Form relationships with journalists, editors, creators, and media properties.

Requirements

5+ years of experience across brand marketing, communications, content, PR, or integrated marketing.
Adept at creating social media content strategy and understanding social platform dynamics.
Strong writing and editing skills.
Experience in a premiere PR firm working on successful D2C brands is a bonus.
Versatile generalist excited to work across different marketing initiatives.
Self-motivated and comfortable working in a fast-moving environment with ambiguity.
Ability to write a killer pitch and show examples of successful pitches.
AI-confident but not reliant on AI for writing.
Team player with goodness and grit; proactive and resourceful.
Based in the Bay Area and available for occasional in-person opportunities.

Skills

Brand Marketing
Communications
Content Creation
Public Relations
Integrated Marketing
Social Media Strategy
Writing
Editing
Storytelling
Project Management
Community Building
Partnership Management
Data Analysis

Location

Bay Area

Work Type

Remote
Onsite (occasional in Bay Area)

Experience Level

5+ years

Salary/Compensations

$100,000 - $120,000 a year

Benefits

Remote work
100% paid medical, dental, and vision insurance
Competitive compensation
12 weeks of fully paid parental leave
Monthly wellness, cell phone, and internet stipends

About the Company

Yardzen believes people are at their best when they’re outside.
Our mission is to help people complete the outdoor spaces of their dreams, guiding homeowners from design through build.
We are transforming the $200 billion outdoor renovation industry with AI, data, and technology.
Yardzen has been recognized as Fast Company's Most Innovative and named to Inc. Magazine's Best Places to Work.
Our work has been featured in Architectural Digest, The New York Times, Sunset Magazine, House Beautiful, The Wall Street Journal, and Forbes.

Equal Opportunity

At Yardzen, we’re committed to creating a space where our employees can bring their full selves to work and have equal opportunities to succeed.
We are looking for people that will add to our culture, not just fit in.
Regardless of race, gender identity or expression, sexual orientation, religion, origin, ability, age, or veteran status, if joining this mission speaks to you, we encourage you to apply!
If you are an individual with a disability and would like to request a reasonable accommodation as part of the application or the recruiting process, please contact us at recruiting@yardzen.com.
Yardzen is registered as an employer in many, but not all, states. If you are not located in a state where Yardzen is registered, you will not be eligible for employment.