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About the Role

Highwire is seeking a driven and versatile Account Director to serve as a hands-on strategic lead and connective force across our health and technology client accounts. In this role, you will be able to run standalone social and influencer programs independently while also orchestrating fully integrated campaigns that span social, content, paid, and web. You will work closely with our content, creative, influencer, and social teams to build and execute programs that meet client goals, while supporting senior team members and providing day-to-day account leadership. You will provide clear direction to project managers, strategists, and creative teams, ensuring seamless execution and adherence to timelines, and will act as a trusted, senior day-to-day contact for clients.

Responsibilities

Independently manage and execute standalone social and influencer strategy and programs, demonstrating deep expertise within each individual workstream (social, influencer, content, paid).
Contribute to and help lead integrated marketing campaigns that combine social, content, paid, and web efforts, ensuring workstreams are connected and mutually reinforcing.
Serve as a key day-to-day client contact, building trust and rapport with marketing-level stakeholders, and confidently managing client conversations, not just executing as a practitioner.
Partner with clients to understand business objectives, target audiences, and marketing challenges, translating insights into actionable social, influencer, and integrated marketing recommendations.
Brief and collaborate with internal content, creative, and production teams, providing clear feedback and ensuring timely, on-brand delivery of assets.
Support senior leadership and more junior team members (including net-new managers) by providing guidance on social and influencer best practices and account management fundamentals.
Help manage day-to-day workstreams, ensuring projects remain on schedule, within budget, and aligned with client expectations, including those with regulatory or approval complexities.
Track and analyze campaign performance across social, influencer, and integrated efforts, providing recommendations for optimization.
Support health and tech sector growth by contributing subject-matter expertise to proposals and pitches as needed.
Identify opportunities to streamline workflows and improve efficiency across social, influencer, and integrated workstreams.

Requirements

Bachelor's degree in integrated marketing, journalism, communications, public relations, or a related field.
Minimum of 5-7 years of progressive experience in social strategy, influencer marketing, and/or integrated marketing within an agency environment, with a demonstrated ability to run standalone programs in at least one core discipline (social or influencer).
Demonstrated experience working with health and/or technology clients; openness and ability to work cross-sector strongly preferred, given current business needs (deep specialization in only one sector is acceptable if paired with willingness to grow into the other).
Proven, hands-on experience executing social strategy and influencer marketing programs, with working knowledge of how these connect to broader integrated campaigns (content, paid, web).
Experience briefing and collaborating with creative (design) and production teams.
Ability to manage client relationships and conversations directly, beyond a purely tactical or practitioner-level role.
Experience managing or mentoring junior team members is a plus.
Solid understanding of marketing analytics and ability to interpret data to inform recommendations.
Strong organizational skills with the ability to manage multiple workstreams and priorities simultaneously.
A proactive, solutions-oriented mindset with a strong commitment to client success.

Skills

Social Strategy
Influencer Marketing
Integrated Marketing
Content Marketing
Paid Media
Web Marketing
Client Relationship Management
Marketing Analytics
Project Management
Team Mentorship

Location

New York, NY (Hybrid)
San Francisco, CA (Hybrid)
Remote (California)
Remote (Colorado)
Remote (Connecticut)
Remote (Florida)
Remote (Georgia)
Remote (Illinois)
Remote (Iowa)
Remote (Kansas)
Remote (Maryland)
Remote (Massachusetts)
Remote (Michigan)
Remote (New Hampshire)
Remote (New Jersey)
Remote (New York)
Remote (North Carolina)
Remote (Ohio)
Remote (Oregon)
Remote (Pennsylvania)
Remote (Rhode Island)
Remote (South Carolina)
Remote (Tennessee)
Remote (Texas)
Remote (Utah)
Remote (Virginia)
Remote (Washington)
Remote (Washington, D.C.)

Work Type

Hybrid
Remote
Full-time

Experience Level

5-7 years
Senior

Education Level

Bachelor's degree in integrated marketing, journalism, communications, public relations, or a related field.

Salary/Compensations

$110,000 to $150,000

Benefits

Medical coverage
Dental coverage
Vision coverage
401(k) matching
Generous paid time off
Extended summer breaks
Extended winter breaks
Early log-off on Fridays (Empower Hours)
FSA options
Paid parental leave
Commuter benefits
Annual Growth Mindset stipend
Monthly technology reimbursement
Wellness benefit program
501c3 donation matching program
Mentorship opportunities
Professional development opportunities
Monthly recognition and team celebrations
Employee referral bonuses
New business referral bonuses
Quarterly Highwire events and team gatherings
Dog-friendly office environment

About the Company

Highwire is a strategic marketing communications agency at the intersection of innovation and industry.
We partner with ambitious companies and established brands to navigate complexity, lead markets, and grow with purpose.
With integrated expertise in strategic marketing and communications, corporate reputation, creative, and insights, we cut through the noise to deliver bold ideas and measurable impact across B2B technology, healthcare, cybersecurity, energy, professional and financial services, and more.
At Highwire, we believe that storytelling fuels transformation.
We know that the most impactful stories represent all voices and perspectives.
As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy.
We ensure that every Highwire Walker has the requisite support to soar in their careers.
Our commitment to diversity, inclusion and belonging is foundational and embedded in our business and culture.
We aspire to change our industry and build a better future for all.
Our people-first culture is driven by four core values: Team Empowerment, Growth Mindset, Inclusion Always, Fierce Distinction.
We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life.
If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you.
Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.
Highwire. Above all.

Equal Opportunity

We foster an inclusive environment where everyone—regardless of age, race/ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy.
Our commitment to diversity, inclusion and belonging is foundational and embedded in our business and culture.
We aspire to change our industry and build a better future for all.