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About the Role
Mercury is seeking a go-to-market leader to drive a data-driven strategy and consistent positioning across the company's three growth motions: product-led, sales-led, and partner-led. This role is crucial for ensuring these motions work effectively together to achieve scalable growth.
Responsibilities
- Own end-to-end GTM strategy across product-led, sales-led, and partner-led growth motions, including segmentation, messaging, and cross-functional execution.
- Manage and grow a team of product marketers and partner marketers.
- Build and maintain customer journey, messaging, and infrastructure that spans all three growth motions.
- Partner with the growth product organization on strategy and execution for top-of-funnel, conversion, activation, and virality.
- Partner with sales leadership on messaging and enablement, including battlecards, objection-handling frameworks, and segment-specific playbooks.
- Develop partner marketing strategy in collaboration with the partnerships team, including co-marketing programs, enablement materials, and joint GTM playbooks.
- Lead customer and market research to identify growth opportunities and inform product, pricing, and roadmap decisions.
- Define and track PMM metrics for growth and use them to improve GTM strategy.
Requirements
- 10+ years of B2B product marketing experience with full ownership of GTM strategy.
- Demonstrated experience driving growth across multiple GTM motions (product-led, sales-led, partner-led) and understanding their interaction.
- Strong messaging and positioning skills, including developing narratives, testing with customers, and creating usable assets.
- Revenue mindset with the ability to track contribution to pipeline, activation, and retention, and use data to support strategy.
- Experience working with sales leadership on messaging and proof points to enhance pipeline sourcing and deal closure.
- Ability to lead cross-functional initiatives without direct authority, aligning sales, product, partnerships, and growth teams.
- Fintech, banking, or financial services experience is a plus.
- Experience at a company that scaled through multiple GTM channels simultaneously, especially with a strong PLG foundation extending into enterprise or channel.
- Data fluency, with comfort in using tools like Amplitude, Hex, Metabase, or SQL for analysis.
Skills
- Go-to-market strategy
- Product marketing
- Partner marketing
- Messaging and positioning
- Customer journey mapping
- Cross-functional leadership
- Market research
- Data analysis
- Sales enablement
- Partnership strategy
- Growth marketing
Location
- US employees in New York City
- US employees in Los Angeles
- US employees in Seattle
- US employees in the San Francisco Bay Area
- US employees outside of the New York City, Los Angeles, Seattle, or the San Francisco Bay Area
- Canadian employees (any location)
Work Type
- Full-time
Experience Level
- 10+ years of B2B product marketing experience
Salary/Compensations
- US employees in New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $207,800 - $259,800
- US employees outside of the New York City, Los Angeles, Seattle, or the San Francisco Bay Area: $187,000 - $233,800
- Canadian employees (any location): CAD 196,400 - 245,500
Benefits
- Base salary
- Equity (stock options/RSUs)
- Benefits
About the Company
- Mercury is a fintech company that runs three go-to-market motions: self-serve product-led growth, a sales team for larger businesses, and partners who refer customers.
- Mercury provides banking services through Choice Financial Group and Column N.A., Members FDIC.
Equal Opportunity
- Mercury values diversity & belonging and is proud to be an Equal Employment Opportunity employer.
- All individuals seeking employment at Mercury are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected characteristic.
- We are committed to providing reasonable accommodations throughout the recruitment process for applicants with disabilities or special needs.