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About the Role
The Senior Regional Marketing Manager will provide strategic marketing support and insight for a portfolio of properties to the Regional Operations team and the clients that RPM's support departments collectively serve.
Responsibilities
- Works closely with Operations leadership on maintaining successful property marketing efforts that support overall leasing efforts with both stabilized and lease-up properties.
- Utilizes internal marketing team support, individual expertise, and preferred agency partner services to provide strategic thought leadership and support.
- Develops and executes strategic marketing plans for lease-up communities, evaluating ongoing performance bi-weekly and providing performance data reporting.
- Participates in regularly scheduled calls with regional operations leadership to review Marketing performance and adjust strategy, tactics, and marketing investment as needed.
- Provides training and best practices to onsite teams via internal learning platform and hosted monthly calls.
- Oversees onsite team completion of monthly marketing audits, ensuring ILS, lead tracking, website, concessions, and paid ad copy are up-to-date.
- Participates in property takeover/onboarding process, ensuring all marketing-related tasks are prepared to launch on day of takeover.
- Supports efforts related to New Business, performing digital audits, preparing marketing strategy slides, and representing RPM in client-facing roles.
- Creates additional marketing ideas and campaigns for prospects, resident referrals, and resident events to increase social media presence and drive qualified traffic.
- Creates 30- and 60-day marketing action plans for properties at risk of dipping below budgeted occupancy and/or not meeting renewal targets.
Requirements
- Bachelors degree, or equivalent combination of education and career experience.
- 4 – 5 years marketing experience that directly supports regional marketing manager responsibilities, including paid digital media, strategic marketing recommendations, and evaluating data for data-driven decisions.
- Experience in multifamily industry, or related industries is preferred, but not required.
- Must be able to read documents, computer screens and data.
- Must be able to hear and understand verbal communications in person and over the phone or computer.
- Must be able to operate a computer, keyboard, mouse and other office equipment.
- Employment with RPM Living is contingent upon successful completion of a background check.
- A valid driver’s license is preferred; candidates without a license will be provided a liability waiver.
Skills
- Paid digital media
- Strategic marketing recommendations
- Evaluating reporting data
- Making data-driven decisions
- Marketing audits
- Client-facing communication
- Social media presence
Location
- Austin
Work Type
- Hybrid
Experience Level
- Senior
- 4-5 years
Education Level
- Bachelors degree
Benefits
- Weekly pay
- Comprehensive healthcare coverage
- Employer-paid employee assistance, mental health, and wellness programs
- Ancillary benefits including critical illness, hospital indemnity, and accident insurance
- 401(k) with robust company match
- Opportunities for professional development, career growth, and role-based learning plans
- Diversity, Equity, Inclusion and Belonging (DEIB) and multiple Employee Resource Groups (ERG)
- Paid time off plus floating holidays and volunteer days
- Discounted Perks (Costco membership, movie tickets, health & wellness, entertainment & travel discounts)
About the Company
- At RPM, we’re in the business of extraordinary. We believe people-first is the way to success which is why we provide top industry pay, comprehensive benefits, and a path of upward mobility via career training and education.
- Purpose Statement: To build and elevate a powerful, consistent brand while delivering best-in-class marketing services and property marketing strategies. We drive performance by shaping a unified brand identity, equipping our teams and clients with scalable, creative solutions, and tailoring strategies to maximize visibility, engagement, and results. Through collaboration and innovation, we act as stewards of the RPM Living brand, ensuring our efforts not only reflect our brand at its best but also directly contribute to the success of every community we serve.
Equal Opportunity
- RPM Living is an Equal Opportunity Employer.
- If you need assistance to fully participate in our application or interview process, please reach out through our website here and select "Careers" in the "Choose a Topic" dropdown menu.
- RPM Living participates in E-Verify. For more information, see the E-Verify Participation Poster and the Right to Work Poster.