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About the Role
As Product Marketing Manager at Hedra, you will translate technical capabilities into compelling content for developers and sales teams. You will own content strategy and production for a B2B, sales-led business, collaborating closely with marketing, sales, product, and engineering to make a complex platform understandable, differentiated, and easier to buy.
Responsibilities
- Own content strategy and the editorial calendar, prioritizing topics, formats, and distribution channels.
- Write and produce product explainers, technical articles, customer stories, solution pages, competitive comparisons, and launch emails.
- Create content for sales-led growth, including decks, one-pagers, evaluation guides, and objection-handling materials.
- Develop technical stories by interviewing subject matter experts and customers, and analyzing documentation and product capabilities.
- Build customer proof through case studies grounded in actual workflows and results.
- Adapt core content across multiple channels, including website, blog, email, LinkedIn, and sales outreach.
- Partner with video and developer-facing teams on scripts, demos, and launch assets.
- Improve content based on performance metrics, focusing on qualified engagement and contribution to pipeline.
- Contribute to messaging and positioning to sharpen the explanation of Hedra's value and differentiation.
- Surface market insights to product and engineering teams to inform product decisions and roadmap prioritization.
Requirements
- 5+ years in B2B product marketing with substantial ownership of content strategy and production for a sales-led business.
- Experience with AI, developer tools, APIs, or infrastructure is relevant.
- Exceptional writing ability demonstrated through a portfolio showcasing clear thinking, strong narrative structure, and the ability to make complex products compelling.
- Demonstrated success marketing to developers or technical buyers, with work that earned their attention and trust.
- Strong technical fluency, including comfort with API documentation and discussing technical aspects with engineers.
- Experience supporting sales teams through complex buying processes, including technical evaluations and multiple stakeholders.
- Track record of managing content from research and drafting through publication, distribution, and improvement.
- Comfort working directly in publishing tools without extensive support.
Skills
- Content strategy
- Content production
- Technical writing
- Messaging and positioning
- Market research
- Sales enablement
- Developer marketing
- Storytelling
- Content performance analysis
Location
- San Francisco
Work Type
- Onsite
- Full-time
Experience Level
- 5+ years
Benefits
- Competitive compensation and equity
- Healthcare (Silver PPO Medical, Vision, Dental)
- 401K
- Lunch and snacks at the office
About the Company
- Hedra builds models and infrastructure for visual intelligence, connecting frontier research with tools for developers and businesses to put it into production.
- The company is backed by Index, a16z, and Abstract Ventures.
- Hedra's ambitions extend beyond media generation to physical world models and the infrastructure that supports them.
Equal Opportunity
- We encourage you to apply even if you don’t fully meet all the listed requirements; we value potential and diverse perspectives, and your unique skills could be a great asset to our team.