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About the Role
Lead the vision, strategy, and execution for the IPN Campaign Platform, including the IPN Portal and its APIs. This role is critical for ensuring the IPN operates as a unified, intuitive, high-performing platform that reflects Ibotta’s evolution into a modern performance marketing engine. You will oversee a growing team of Product Managers, shape how the IPN supports all user personas, and infuse AI into the product process.
Responsibilities
- Own the end-to-end vision, strategy, and multi-year roadmap for the IPN Campaign Platform.
- Lead, coach, and scale a team of Product Managers across Setup, Optimization, Performance, and Portal Experience.
- Drive adoption of AI-driven product workflows.
- Champion the transformation of the Portal into an intelligent, predictive performance marketing platform.
- Ensure the Portal operates as a single, coherent platform by aligning information architecture, workflows, navigation, and UI patterns.
- Drive platform-wide collaboration with Engineering, Data Science, Architecture, UX, Product Marketing, Sales, Client Success, and Ops.
- Oversee the integration of Market Insights, Setup workflows, Optimization tools, and Performance Reporting into a seamless end-to-end journey.
- Set product priorities, define success metrics, and lead quarterly and strategic planning for Portal initiatives.
- Represent the Campaign design & execution experience in senior leadership forums.
- Build a high-performing, customer-obsessed product culture grounded in clarity, ownership, deep customer empathy, and high-velocity execution through others.
- Uphold Ibotta’s Core Values: Integrity, Boldness, Ownership, Teamwork, Transparency, and “A good idea can come from anywhere.”
Requirements
- 8–12+ years of Product Management experience, with 5+ years managing Product Managers and leading through teams.
- BA/BS in computer science, engineering, or a related technical field required.
- Experience with advertising or performance marketing platforms, such as campaign setup, pacing/budgeting, targeting, optimization, measurement, or reporting surfaces.
- Experience leading multi-surface, multi-persona platforms such as enterprise SaaS, ad managers, marketing platforms, or complex data products.
- Experience with API platforms and how they inform front-end user experiences.
- Demonstrated AI-fluency - understanding how to apply AI tooling and experimenting with evolving product processes and operating models with AI.
- Demonstrated excellence in product strategy, translating company vision and customer needs into clear product direction and a coherent platform roadmap.
- Proven ability to drive intuitive end-to-end user journeys across complex workflows or fragmented product surfaces.
- Strong collaboration and communication skills, with experience driving alignment across Engineering, Data Science, UX, Marketing, Sales, Client Success, and Operations.
- Ability to drive both strategy and execution through teams—setting goals, removing blockers, and holding teams accountable for outcomes without being a hands-on IC.
- High product sense, strong customer intuition, and a grounding in data-informed decision making.
- A track record of attracting, developing, and retaining PM talent and building high-performing, empowered teams.
- Applicants must be currently authorized to work in the United States on a full-time basis.
Skills
- Product Management
- AI tooling
- Product strategy
- Collaboration
- Communication
Location
- Denver, Colorado
Work Type
- Hybrid
Experience Level
- Senior Director
- 5+ years managing Product Managers
Education Level
- BA/BS in computer science, engineering, or a related technical field
Salary/Compensations
- $227,000 - $266,000 base compensation
- Total compensation includes a variable component and equity.
Benefits
- Competitive pay
- Flexible time off
- Medical, dental, vision insurance
- Employee Stock Purchase Program
- 401k match
- Paid parking
- Snacks and occasional meals
About the Company
- Ibotta (NYSE: IBTA) is a leading performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of publishers called the Ibotta Performance Network (IPN).
- The IPN allows marketers to influence what people buy, and where and how often they shop – all while paying only when their campaigns directly result in a sale.
- American shoppers have earned over $1.8 billion through the IPN since 2012.
- The largest tech IPO in history to come out of Colorado, Ibotta is headquartered in Denver, and is continually listed as a top place to work by The Denver Post and Inc. Magazine.
Equal Opportunity
- Ibotta is an Equal Opportunity Employer.
- Ibotta’s employment decisions are made without regard of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected status.