Marketing Content Specialist at Gardner Builders | MN, US | Rezi

Marketing Content Specialist at Gardner Builders

Marketing Content Specialist

Gardner Builders · MN, US

1 weeks ago

Marketing Content Specialist

Gardner Builders · MN, US

11 days ago
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About the Role

Gardner Builders is seeking a curious storyteller with exceptional writing and editing skills to bring their stories to life through various content channels. This role involves managing website content, executing social media and email programs, supporting paid marketing efforts, and coordinating video production, all while maintaining a consistent brand voice and improving processes.

Responsibilities

  • Bring Gardner’s stories to life through website copy, project narratives, social content, email campaigns, printed materials, and internal communications while maintaining a consistent brand voice.
  • Build a repeatable approach to project storytelling, gathering each story’s key details and adapting them for case studies, proposals, sales materials, project guidebooks, and industry award submissions.
  • Keep our website current and useful by managing day-to-day content, establishing an update cadence, and applying SEO best practices and keyword research to improve visibility.
  • Execute proactive social media and email programs, managing content planning, publishing, campaigns, and contact lists in alignment with brand and business priorities.
  • Support paid marketing efforts by partnering with the Marketing Director and external partners on campaign briefs, messaging, creative assets, timelines, and spending.
  • Coordinate video storytelling alongside the Creative Lead, developing scripts, storyboards, shot lists, and production schedules while managing review cycles, final delivery, and our video library.
  • Turn insights into stronger content by monitoring website, social, email, and paid campaign performance and using client feedback to inform storytelling and communication priorities.
  • Keep work organized and moving by managing timelines, communicating with partners across our Minneapolis, Milwaukee, and Duluth hubs, and improving processes that support marketing and business development.

Requirements

  • 5+ years of experience in marketing, communications, digital marketing, or a related field.
  • Exceptional writing, editing, and proofreading skills, supported by a portfolio or relevant writing samples.
  • Experience creating digital and print content, managing website updates, and executing proactive social media and email programs.
  • Hands-on knowledge of SEO, keyword research, website analytics, and paid digital marketing.
  • The ability to interpret performance data and turn it into clear, actionable recommendations.
  • Strong project management, organizational, and prioritization skills, with the ability to manage competing deadlines.
  • Proficiency with content management systems, social scheduling tools, email marketing platforms, and Google Workspace.
  • Availability to work in person in downtown Minneapolis and comfort visiting active construction sites for occasional video shoots and content coordination.
  • Openness to light travel (generally under 5%) for conferences, events, or visits to other Gardner offices, typically planned well in advance and with flexibility to accommodate personal and family needs.
  • Experience in construction, architecture, engineering, B2B, or another professional services environment.
  • Familiarity with HubSpot or a similar CRM or marketing automation platform.
  • Experience with Adobe Creative Suite.
  • Experience coordinating video production with internal teams and external partners.
  • A track record of creating processes that make content easier to capture, organize, and reuse.
  • Must be currently legally authorized to work in the U.S. without sponsorship for employment visa status.
  • Only considering local candidates.

Skills

  • Writing
  • Editing
  • Proofreading
  • Content Creation
  • Website Management
  • Social Media Marketing
  • Email Marketing
  • SEO
  • Keyword Research
  • Website Analytics
  • Paid Digital Marketing
  • Performance Data Analysis
  • Project Management
  • Organizational Skills
  • Prioritization
  • Content Management Systems
  • Social Scheduling Tools
  • Email Marketing Platforms
  • Google Workspace
  • Video Production Coordination
  • Process Improvement

Location

  • Minneapolis, MN
  • Milwaukee, WI
  • Duluth, MN

Work Type

  • Full-time
  • In-person
  • Remote as needed

Experience Level

  • 5+ years of experience

Education Level

  • Bachelor’s degree in Marketing, Communications, Public Relations, or a related field, preferred but not required.

Salary/Compensations

  • $70,000 - $85,000
  • Discretionary bonus

Benefits

  • Health insurance
  • Dental insurance
  • Vision insurance
  • HSA with employer contribution
  • 401(k) plan with employer contribution
  • Company-paid basic life & AD&D insurance
  • Company-paid long-term disability
  • Company-paid employee assistance program
  • Accident insurance
  • Critical illness insurance
  • Paid parking or public transportation costs
  • Company-provided phone
  • Company-provided laptop
  • Generous paid time off
  • Paid sabbatical leave
  • Paid bereavement leave
  • Paid parental leave
  • Free onsite fitness facility
  • Regular company and team outings

About the Company

  • Gardner believes commercial construction should feel welcoming and professional, building relationships rooted in hospitality.
  • Their mission is to set the platinum standard by delivering exceptional results while embodying core values: passion, humility, excellence, empathy, and nimbleness.
  • They bring a hospitality-driven approach to every project, ensuring thoughtful, responsive, and human-centered interactions.
  • Recognized as a "Best Places to Work" multiple times by Minneapolis/St. Paul Business Journal and Minneapolis Star Tribune, and a "Best Workplace" by Inc. Magazine.
  • Their culture-first approach encourages personal and professional growth, utilizes an EOS-led structure, and is committed to building a workplace where everyone feels valued, challenged, and enjoys coming to work.

Equal Opportunity

  • Drug screen and background check required.
  • We are unable to sponsor or take over sponsorship of an employment Visa at this time.
  • We are unable to provide relocation assistance at this time.