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About the Role
This role owns the integrated marketing and growth motion to make Claude for Knowledge Work the default AI collaborator for knowledge workers. You will define the marketing and growth strategy by segment for our core knowledge-work products, and coordinate work streams that acquire and activate users and accounts, driving their success. This role provides direction, coordination, and fuel across Demand Generation, Growth, Brand, Events, Campaigns, Field Marketing, and Success.
Responsibilities
- Define the Marketing and growth strategy, segment by segment, building a marketing plan per priority segment or function.
- Set the content direction for Claude for Knowledge Work, shaping flagship narrative content based on the plan and campaign needs.
- Turn activation into a flywheel inside enterprise accounts by identifying champions, coordinating workshops and webinars, and running lifecycle programs.
- Own the flagship acquisition and activation campaigns, defining and running integrated programs.
- Inform the digital, social, and field motions, shaping the Knowledge Work digital, social, and influencer motion.
- Coordinate without owning, providing direction and fuel across multiple teams so the growth motion moves as one program.
- Build and ship the work yourself as an individual contributor in year one, writing plans, building campaigns, and shipping content directly.
- Report on what the motion is actually driving, tracking progress against awareness, preference, growth, revenue contribution, and campaign efficiency.
Requirements
- Experience creating marketing programs for functional personas (e.g., Operations, Finance, Legal, Sales).
- Excel at cross-functional collaboration, driving work through influence across multiple teams without direct authority.
- Strong storytelling and content instincts, with a track record of flagship narrative content.
- Demonstrate grit and leadership, with a track record of driving results in ambitious, high-scale, high-velocity environments.
- Comfortable operating autonomously as an IC in year one, building and shipping plans, campaigns, and content directly.
- 10+ years of growth and product marketing and/or demand gen experience for portfolio or product-line scope.
- Experience marketing a productivity, collaboration, or AI-powered enterprise product to knowledge workers.
- Background running community, influencer, or creator programs for a B2B audience.
- Experience building unaided awareness and preference for a specific product name or term within a category.
- Experience reading and responding to competitive dynamics in a fast-moving market.
Skills
- Product Marketing
- Growth Marketing
- Demand Generation
- Brand Marketing
- Campaign Management
- Field Marketing
- Content Strategy
- Storytelling
- Community Management
- Influencer Marketing
- B2B Marketing
- AI Product Marketing
Location
- San Francisco
- New York
Work Type
- Hybrid
Experience Level
- 10+ years
Education Level
- Bachelor's degree or equivalent combination of education, training, and/or experience
Salary/Compensations
- $400,000—$400,000 USD
Benefits
- Competitive compensation
- Benefits
- Optional equity donation matching
- Generous vacation
- Parental leave
- Flexible working hours
- Lovely office space
About the Company
- Anthropic's mission is to create reliable, interpretable, and steerable AI systems, ensuring AI is safe and beneficial for users and society.
- The team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders.
- We believe that the highest-impact AI research will be big science, working as a single cohesive team on large-scale research efforts.
- We value impact and advancing long-term goals of steerable, trustworthy AI.
- We view AI research as an empirical science.
- We are an extremely collaborative group, hosting frequent research discussions.
- Anthropic is a public benefit corporation headquartered in San Francisco.
Equal Opportunity
- We encourage you to apply even if you do not believe you meet every single qualification.
- We think AI systems like the ones we're building have enormous social and ethical implications, making representation even more important.
- We strive to include a range of diverse perspectives on our team.
- Anthropic recruiters only contact you from @anthropic.com email addresses.
- Be cautious of emails from other domains.
- Legitimate Anthropic recruiters will never ask for money, fees, or banking information before your first day.
- If you're ever unsure about a communication, don't click any links—visit anthropic.com/careers directly for confirmed position openings.