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About the Role
Penguin Random House's Putnam imprint is seeking a Marketing Manager or Senior Marketing Manager to develop and execute marketing campaigns for award-winning and bestselling fiction titles. This role involves close collaboration with authors, agents, and internal teams to drive campaign strategy and execution.
Responsibilities
- Creates and implements marketing campaigns for a variety of titles, utilizing insights and analytics to inform end-to-end strategy.
- Collaborates directly with editorial, publicity, sales, and creative marketing services, as well as with authors and agents, to communicate, refine, and execute plans.
- Works with authors to maximize campaign effectiveness, including helping to grow social media platforms, leveraging connections and pitching potential partnerships.
- Partners with other members of the marketing department to share ideas, brainstorm, and develop new techniques and strategies.
- Leverages consumer insights to create sales opportunities.
- Researches and explores new marketing tools, platforms, and tactics including testing and optimizing to create best-in-class, cutting edge campaigns.
Requirements
- Minimum 5 years of experience in book marketing, including experience creating and executing marketing campaigns.
- Prior experience working on fiction titles preferred.
- Fluency in key marketing strategies and tools including email, social media, advertising, and search.
- Familiarity with analyzing sales patterns and other key marketing metrics to inform plans and promotions.
- Experience presenting in both internal and external meetings to stakeholders across seniority levels.
- The ability to meet deadlines, multitask, and prioritize effectively.
- The ability to work as part of a collaborative team while also having the autonomy to craft and implement plans for assigned projects.
- Excellent verbal and written communication and copywriting skills.
- PC fluency required.
- Canva experience a plus.
Skills
- Email marketing
- Social media marketing
- Advertising
- Search marketing
- Sales analysis
- Marketing metrics analysis
- Presentation skills
- Project management
- Team collaboration
- Autonomy
- Communication skills
- Copywriting skills
- PC proficiency
- Canva
Location
- Hybrid
- 1745 Broadway
Work Type
- Hybrid
- Full-time
Experience Level
- Minimum 5 years of experience
Salary/Compensations
- USD 77500 - USD 86000 - yearly
Benefits
- Medical/Prescription drug insurance
- Dental insurance
- Vision insurance
- Health Care/Dependent Care Flexible Spending Account
- Health Savings Account
- Pre-Tax and Roth 401(k)
- Short and Long-Term Disability Insurance
- Life/AD&D Insurance
- Commuter Benefits
- Student Loan Repayment Program
- Educational Assistance
- Generous paid time off
- Annual profit award or bonus
About the Company
- Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world.
- We are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution.
- Our vibrant and diverse international community of nearly 300 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others.
- Founded in 1838, Putnam is Penguin Random House’s oldest imprint.
- Putnam has a rich history of publishing established franchises and new talent, as well as award winners, and an unrivaled bestselling track record.
- Putnam is one of the most respected and prestigious imprints in the industry.
- Putnam’s illustrious roster of bestselling authors includes Megan Abbott, Chloe Benjamin, C.J. Box, Tom Clancy, Robert Crais, Jeffery Deaver, Karen Joy Fowler, Annabel Monaghan, Delia Owens, Steven Rowley, John Sandford, Jill Santopolo, Maria Semple, Sarah Winman, and many more.
Equal Opportunity
- Penguin Random House values the array of talents and perspectives that a diverse workforce brings.
- All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, age, genetic information, or pregnancy.
- All your information will be kept confidential according to EEO guidelines.