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About the Role
Cohere is seeking a Senior Director of Integrated Marketing to lead demand generation, product marketing, and field/partner marketing efforts. This senior marketing leader will be primarily responsible for pipeline generation, translating product and brand narratives into qualified enterprise opportunities for the sales team. The role involves managing sub-functions including Product Marketing, Web Marketing, Growth, and Events & Partnerships, and collaborating with various internal teams on planning, budget, attribution, and forecasting.
Responsibilities
- Develop and execute the integrated marketing strategy against Cohere's annual pipeline and revenue targets.
- Manage the Growth lead to set demand strategy across paid media, SEO, lifecycle/email, web conversion, ABM, and developer-led acquisition.
- Oversee the Product Marketing lead, responsible for positioning, messaging, competitive intelligence, pricing/packaging input, launches, and sales enablement.
- Manage the Events & Partnerships lead to build the partner marketing motion with cloud, SI, and technology partners.
- Lead and develop three established leads and their teams of approximately 20-35 individuals.
- Set the operating cadence, including weekly pipeline reviews with Sales and monthly QBR-style reviews.
Requirements
- 15-20+ years in B2B marketing.
- At least 4-5 years leading multi-function marketing teams at a high-growth enterprise SaaS, cloud, data, or AI/ML company.
- Demonstrable track record of owning a pipeline number.
- Experience managing across at least two of: demand gen/growth, product marketing, field/events, partner marketing.
- Fluency in the modern B2B marketing stack: Marketo or HubSpot, Salesforce, an ABM platform (6sense, Demandbase, or similar), and attribution tooling.
- Experience marketing to technical buyers and selling technical products.
- Excellent cross-functional leadership, particularly with Sales, RevOps, Product, and Finance.
Skills
- Integrated marketing strategy
- Demand generation
- Product marketing
- Events marketing
- Partnerships marketing
- Team leadership
- Pipeline management
- B2B SaaS marketing
- AI/ML marketing
- Data infrastructure marketing
- Dev tools marketing
- Cloud marketing
- Modern B2B marketing stack proficiency
- Cross-functional collaboration
Location
- Toronto
- London
- New York City
- San Francisco
- Montreal
- Paris
- Berlin
- Seoul
- Remote-friendly
Work Type
- Full-time
- Remote
- Office-based
Experience Level
- Senior Director
- 15-20+ years in B2B marketing
- 4-5+ years leading multi-function marketing teams
Benefits
- Weekly lunch stipend of $75/£75 or equivalent
- Full health and dental benefits
- Separate budget for mental health
- RRSP matching, 401K, Pension Scheme
- 100% Parental Leave top-up for up to 6 months
- Annual enrichment benefits (Arts & culture, fitness/wellness, quality time, workspace improvement)
- Education & learning stipend
- 6 weeks of paid vacation
- Budget for traveling to other offices
- Annual company offsite
- Daily lunch program (for office-based)
- Plenty of snacks (for office-based)
- Regular community and social events (for office-based)
- Co-working benefit (for remote not near an office)
- $500 home office stipend
About the Company
- Cohere is the leading security-first enterprise AI company.
- We build cutting-edge foundation AI models and end-to-end products designed to solve real-world business problems.
- We are training and deploying frontier models for enterprises building AI systems.
- We believe our work is instrumental to the widespread adoption of AI.
- We are a global technology company headquartered in Toronto with key offices in London, New York City, San Francisco, Montreal, Paris, Berlin and Seoul.
Equal Opportunity
- We strive to create an inclusive work environment for all; we welcome applicants from all backgrounds and are committed to providing equal opportunities.
- Should you require any accommodations during the recruitment process, please submit an Accommodations Request Form, and we will work together to meet your needs.
- We may use AI-enabled tools to screen and assess applicants against the criteria for this position.
- Beware of Scams: Cohere will never ask for payment or third-party services (e.g., CV writing) as part of our hiring process.
- All legitimate roles are listed on the Cohere careers page and LinkedIn only, with all communications from Cohere employees coming from an @cohere.com or @cw.cohere email alias.
- If jobs are viewed on other sites then please verify these through our official careers page.