Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Target Resume Now
Tailor your resume to this Content Strategist role.
Rezi rewrites your resume against Ratehub's job description. Free.
Tailor your resume to this Content Strategist role.
Rezi rewrites your resume against Ratehub's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Content Strategist posting at Ratehub — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Content Strategist posting at Ratehub — free, in seconds.
About the Role
Ratehub is a Canadian Fintech company dedicated to helping consumers with their financial needs across saving, spending, borrowing, investing, and protection. We are seeking a Content Strategist to enhance our organic presence and reach more Canadians through data-driven content, focusing on our Mortgage business unit. This role involves developing and executing content strategies, leveraging SEO, GEO, and analytics to drive qualified traffic to Ratehub.ca.
Responsibilities
- Develop a data-driven content and SEO/GEO strategy.
- Develop a strong understanding of SEO and Generative Engine Optimization (GEO), and use SEO and AI Search Analytics platforms to monitor content performance.
- Use analytics, search data, audience insights, and content performance to identify opportunities and recommend content creation, updates, optimization, or retirement.
- Analyze organic traffic, rankings, on-page engagement, conversions, and AI-search visibility to understand performance and identify improvement opportunities.
- Identify content gaps, high-value topics, and emerging search trends, including topics, sources, and formats surfaced by AI search engines.
- Recommend the right format and channel for each opportunity and suggest changes to improve content discoverability and citation by search engines and generative AI platforms.
- Work with stakeholders to translate analysis and recommendations into actionable content initiatives and inform the broader SEO and GEO strategy.
- Stay up to date on changes in search, AI discovery, GEO best practices, and emerging search behaviors.
- Develop and maintain a mortgage content calendar and prioritized content backlog.
- Write and produce unique, useful, and engaging content across multiple formats, including blog posts, landing pages, mortgage rate pages, social content, forum posts, and short-form video scripts.
- Use content analysis, search data, and performance insights to create copy that addresses consumer search intent and aids informed financial decisions.
- Develop an understanding of factors affecting Canadian borrowers and work with the Sr. Mortgage Editor to validate content accuracy.
- Translate mortgage insights, market analysis, and expert commentary into clear, accessible, consumer-friendly content.
- Build knowledge of the Canadian mortgage market, consumer questions, concerns, and search behaviors.
- Refresh and rewrite existing landing pages and high-value content, including French-language pages, using performance data to guide improvements.
- Use AI tools to assist with research, ideation, analysis, and content generation, while maintaining editorial standards, originality, accuracy, and brand voice.
- Own the building and management of Ratehub's weekly newsletters, coordinating with the Partnerships Team and determining featured topics.
- Own the building and management of Mortgage weekly eblasts and promotional emails.
- Use performance data and audience insights to determine content topics, positioning, and optimal channels/formats.
- Support organic growth across Google Search, AI search, Reddit, forums, social media, email, and short-form video.
- Create and support timely social content across platforms, including Meta, TikTok, and LinkedIn, and participate in community engagement.
- Edit, format, and publish content using WordPress, ensuring accuracy and optimization.
- Work closely with the Editorial Team to ensure content meets Ratehub’s editorial and brand standards.
- Collaborate with internal stakeholders on content prioritization and implementation of CMS components and website functionality.
- Identify opportunities to improve the content experience and ensure users can easily find and engage with information.
Requirements
- 4–6 years of experience in content strategy, content marketing, SEO, digital publishing, or a related field.
- Excellent writing and editing skills, with the ability to create original, engaging, informative, and useful content.
- Strong understanding of SEO, GEO and AI-powered search, with an interest in how LLMs are changing content discovery.
- Experience using analytics and SEO tools to analyze content and channel performance, and translate insights into actionable recommendations.
- Experience with tools such as Google Analytics, Google Search Console, SEO platforms, and/or AI Search Analytics platforms.
- A strong understanding of how content, SEO, GEO, email, and distribution work together to drive measurable business results.
- A curious, analytical, and test-and-learn mindset, with a willingness to experiment with new content formats, AI tools, and emerging discovery channels.
- Strong research skills, and the ability to quickly develop expertise in a complex subject area.
- Demonstrated ability to translate complex information from subject matter experts into clear, compelling, consumer-friendly content.
- A strong interest in the Canadian mortgage and broader personal finance space, with the curiosity and drive to develop deep mortgage expertise over time.
- Previous experience with WordPress or another CMS.
- Experience building and managing email newsletters or eblasts, including content selection, production, and publishing.
- Strong project management skills, with the ability to manage multiple priorities and meet deadlines.
- Excellent written and verbal communication skills.
Skills
- Content Strategy
- Content Marketing
- SEO
- GEO
- AI-powered search
- Analytics
- Content Creation
- Content Distribution
- Google Analytics
- Google Search Console
- SEO Platforms
- AI Search Analytics Platforms
- WordPress
- Email Marketing
- Project Management
- Written Communication
- Verbal Communication
Location
- Remote (Canada)
Work Type
- Remote-First
- Full-time
Experience Level
- Mid-level
Salary/Compensations
- $75,000 - $100,000
Benefits
- Competitive Compensation
- Remote-First Environment
- Flexible Hours
- Professional Development (individual training allowance)
- Team Socials
About the Company
- Ratehub is a unique Canadian Fintech company that serves as a one-stop shop for consumers' financial needs: Save, Spend, Borrow, Invest, and Protect.
- We utilize digital application technology and award-winning in-house brokerages to help over 2 million Canadians monthly make positive impacts on their finances.
- Our businesses include mortgage brokerage, life insurance brokerage, home and auto insurance brokerage, mortgage origination and servicing, a Financial Services Marketplace, and content across Ratehub and MoneySense.
- We provide users with the best online mortgage experience, personalized credit card and loan options, and cheaper auto and home insurance policies.
- Changing how people make financial choices is challenging but interesting, rewarding, and fun to solve as a team.
Equal Opportunity
- Ratehub welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process.