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About the Role
The Global Communications Insights Manager connects media intelligence, social listening, cultural insights, and reputation measurement to deliver actionable business intelligence for Communications and Marketing teams. This role establishes global measurement frameworks and reporting standards to ensure a consistent understanding of media and social performance, public perception, reputation, and emerging trends for Consumer and Corporate Brands. By integrating earned media analysis, social conversation, sentiment, and public opinion signals, this role provides a holistic view of communications effectiveness and audience response, scaling best practices globally.
Responsibilities
- Define and govern global methodologies, KPIs, and reporting standards for measuring media performance, social conversation, sentiment, reputation, and public opinion.
- Monitor and analyze traditional and earned media coverage, social conversation, sentiment, and key narratives for Consumer and Corporate Brands, and Category.
- Translate media intelligence, social listening, and public opinion data into actionable insights, reporting, and strategic recommendations.
- Monitor the evolving media, social, and cultural landscape to identify emerging trends, opportunities, and potential reputation risks.
- Drive consistency in global measurement and reporting while establishing relevant internal, category, and competitive benchmarks.
- Optimize media monitoring, analytics, and public opinion tools, identifying opportunities to improve methodologies, automation, and reporting efficiency.
- Partner with Communications, Marketing, Insights, Brand teams, and external partners to connect intelligence with business priorities.
Requirements
- Proficiency with media intelligence, social listening, and communications measurement platforms (i.e. Cision, Brandwatch, TalkWalker, Meltwater)
- Experience analyzing earned media and social data sources to assess communications performance and reputation
- Strong understanding of communications and social media measurement, sentiment analysis, media impact, and narrative tracking
- Strong data interpretation and visualization skills
- Experience with Communications, Corporate Affairs, PR, Social Intelligence, or Insights functions
- Strong analytical and critical-thinking abilities
- Strong storytelling and presentation skills with C-Suite level stakeholders
- Deep fluency in today’s culture and shifting media behaviors
- Ability to communicate data-driven insights
- Curiosity and adaptability to navigate fast-evolving digital landscape
- Collaborative mindset with ability to work across functions
Skills
- media intelligence
- social listening
- communications measurement
- earned media analysis
- social data analysis
- sentiment analysis
- media impact
- narrative tracking
- data interpretation
- data visualization
- storytelling
- presentation
Location
- New York, NY
Work Type
- Onsite
Experience Level
- Minimum of 7 years in communications analytics, media intelligence, social listening, digital analytics, reputation measurement, or related roles within marketing or agency environment
Education Level
- Bachelor’s degree in marketing, communications, data analytics, or related field
Salary/Compensations
- $165.000 - $185.000 + Bonus
Benefits
- Competitive compensation package
- Total Rewards package including: medical and dental coverage, fertility benefits, 401k match, parental leave, and paid time off
- Continuous learning opportunities
- Diverse and inclusive culture
About the Company
- AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies.
- The Growth Group unifies business-to-business (B2B), direct-to-consumer (DTC), Sales & Distribution, and Marketing teams.
- The Growth Group leverages data to drive digital transformation and organic growth for AB InBev globally.
- The Growth Group supports brands like Corona, Budweiser and Michelob Ultra, and digital products including BEES, Ze Delivery, TaDa Delivery, and PerfectDraft.
- The Growth Group is an exceptional team focused on understanding and supporting consumer and customer needs, harnessing new technology, and scaling growth opportunities.