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About the Role
The Email Marketing Manager will plan, manage, and execute AARP Foundation’s email marketing channel to maximize engagement with target audiences. This role is responsible for writing and designing compelling email content, developing and executing email strategy, send cadence, automated journeys, and list segmentation. The ideal candidate will analyze and optimize performance based on key metrics and ensure email list accuracy.
Responsibilities
- Designs and implements communications and outreach strategies tailored for target audiences, digital channels, and strategic objectives.
- Manages the organization's digital properties and supports the strategic direction of digital platforms.
- Optimizes online channels against key performance indicators and makes data-informed decisions.
- Oversees content creation for various digital platforms and leads strategy development for campaigns.
- Provides analyses and recommendations on digital strategies that align with organizational initiatives.
- Designs campaigns to meet specific business unit objectives and tracks performance.
- Develops and executes digital marketing strategies to increase brand equity and engagement.
- Builds strategic partnerships to enhance business unit effectiveness on digital and social channels.
- Tracks and measures results and KPIs, adjusting tactics accordingly.
- Stays informed of the latest digital trends and best practices.
- Provides exceptional client service by developing timelines and ensuring timely deliverables.
- Develops and maintains relationships with internal clients, understanding their objectives and surfacing new opportunities.
- Identifies and manages vendors to ensure successful project completion.
Requirements
- 5+ years of experience in email marketing, including campaign strategy, email design, audience segmentation, and lifecycle marketing.
- Hands-on experience with enterprise email marketing and automation platforms (e.g., Salesforce Marketing Cloud, HubSpot, Marketo, Pardot, Campaign Monitor).
- Proven ability to create compelling, brand-aligned email content with outstanding copy, excellent subject lines, engaging visuals, and conversion-focused calls to action.
- Expertise in audience segmentation, lead nurturing, personalized customer journeys, and automated lifecycle campaigns.
- Strong analytical skills with experience tracking KPIs, developing performance reports, and leveraging A/B testing insights.
- Deep understanding of email deliverability, sender reputation, bounce management, and inbox placement best practices.
- Experience leveraging generative AI tools to enhance email production, testing, and optimization.
- Proficiency with creative and design tools (e.g., Photoshop, InDesign, Adobe Acrobat Pro, Canva).
- Exceptional attention to detail, project management, and cross-functional collaboration skills.
- Regular and reliable job attendance.
- Effective verbal and written communication skills.
- Ability to exhibit respect and understanding of others to maintain professional relationships.
- Ability to use independent judgement to make sound decisions.
- Ability to work effectively in an in-office environment with moderate noise.
Skills
- Email marketing
- Campaign strategy
- Email design
- Audience segmentation
- Lifecycle marketing
- Email marketing platforms
- Content creation
- Copywriting
- Subject line writing
- Visual engagement
- Call to action optimization
- Lead nurturing
- Personalized customer journeys
- Automated lifecycle campaigns
- KPI tracking
- Performance reporting
- A/B testing
- Email deliverability
- Sender reputation management
- Bounce management
- Inbox placement
- Generative AI tools
- Photoshop
- InDesign
- Adobe Acrobat Pro
- Canva
- Project management
- Cross-functional collaboration
- Communication skills
Location
- United States
Work Type
- Hybrid
- Remote
Experience Level
- 5+ years of experience in email marketing
Benefits
- 401(k)
- 100% company-funded pension plan
- Health plans
- Dental plans
- Vision plans
- Life insurance
- Paid time off
- Company holidays
- Individual holidays
- Vacation
- Sick leave
- Caregiving leave
- Parental leave
- Performance-based recognition
- Peer-based recognition
- Tuition reimbursement
About the Company
- AARP Foundation is the nation's leading organization serving the 39 million older adults living in poverty or one life event away from slipping into it.
- Our mission is to strengthen financial resilience for and with older adults by empowering individuals and improving systems.
- We create pathways to quality employment, remove barriers to benefits, and promote equitable access to essential goods and services.
Equal Opportunity
- AARP is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.
- AARP does not discriminate on the basis of race, ethnicity, religion, sex, color, national origin, age, sexual orientation, gender identity or expression, mental or physical disability, genetic information, veteran status, or on any other basis prohibited by applicable law.