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About the Role
The Manager, Integrated Marketing will translate brand strategy, product messaging, and business priorities into integrated campaigns and launch plans. You will coordinate execution, develop campaign assets, and ensure launches are delivered with consistency, quality, and speed. This role is key in shaping the operating model, building scalable processes, and establishing best practices for high-impact go-to-market execution.
Responsibilities
- Coordinates cross-functional campaign deliverables, timelines, and launch activities across Brand, Creative, Channel, and Marketing Operations to deliver integrated campaigns and product launches.
- Develops integrated campaign plans that translate product, brand, and business priorities into customer-facing go-to-market execution.
- Creates launch enablement materials: messaging guides, toolkits, and readiness resources for consistent activation.
- Manages day-to-day campaign operations, keeping deliverables on time and escalating risks as needed.
- Owns day-to-day campaign orchestration across channels, including App + Ecomm, ensuring consistent activation throughout the customer journey.
- Serves as the day-to-day point of contact for campaign stakeholders, driving communication and issue resolution.
- Coordinates campaign intake, prioritization, and launch readiness reviews, partnering with Marketing Operations to manage timelines, milestones, and execution plans.
- Maintains visibility across concurrent campaigns, flagging dependencies and execution risks.
- Translates product positioning, messaging, value propositions, and proof points into campaign briefs, customer-facing communications, and integrated marketing assets.
- Develops campaign messaging and launch materials that support product lifecycle initiatives, feature releases, promotional offers, and customer engagement campaigns.
- Supports new product, feature, and business launches by coordinating cross-functional readiness and ensuring launch deliverables are completed on schedule.
- Coordinates campaign retrospectives and performance insights with Analytics and Channel teams.
- Tracks campaign execution metrics, identifies opportunities to improve planning and execution, and provides recommendations.
- Maintains campaign documentation and best practices to improve repeatability for future initiatives.
Requirements
- 5+ years of experience in integrated marketing, campaign management, product marketing, or go-to-market marketing, with experience translating business strategy into customer-facing campaigns.
- Experience planning and activating integrated marketing campaigns across multiple owned and paid channels.
- Strong project management and organizational skills, with the ability to manage multiple launches, stakeholders, and competing priorities simultaneously.
- Ability to translate product and brand strategy into clear campaign briefs, messaging, and customer-facing marketing materials for Creative and Channel teams to activate.
- Comfortable partnering cross-functionally with Brand, Creative, Channel, and Analytics teams.
- Strong written and verbal communication skills; able to keep stakeholders aligned and issues moving to resolution.
Work Type
- Hybrid
Experience Level
- 5+ years
Salary/Compensations
- $141,000 - $188,000
Benefits
- Comprehensive total rewards package supporting wellness and security
- Free SimpliSafe system and professional monitoring for home
- Employee Resource Groups (ERGs) for networking, mentoring, and development
- Participation in annual bonus program
- Equity and other forms of compensation
- Full range of medical, retirement, and lifestyle benefits
About the Company
- High-tech home security company passionate about protecting homes and focused on the mission of keeping Every Home Secure.
- Culture of collaboration and innovation with no ego, offering big opportunities and significant impact.
- Embracing a hybrid work model with two core in-office days per week.
- Growing and thriving company seeking smart, talented, and humble people to disrupt the home security space.
Equal Opportunity
- Wholeheartedly embrace and actively seek applications from all individuals, no matter how they identify.
- Committed to cultivating a diverse and inclusive workplace where work is enriched by multiple perspectives, backgrounds, and experiences.
- Ensuring everyone can thrive and contribute to the mission and a safe, supportive workplace.
- If a reasonable accommodation may be needed to fully participate in the job application or interview process, to perform the essential functions of a position, or to receive other benefits and privileges of employment, please contact careers@simplisafe.com.