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About the Role
The Sales Planner supports the pre-sale and mid-flight operational process by developing accurate, strategic media plans and ensuring smooth campaign delivery across Digital, Linear, Social, and Audio platforms. This role focuses on sales and planning operations, not client relationship management.
Responsibilities
- Develop and refine multi-platform media plans aligned with sales strategy, pricing guidance, and client goals.
- Translate RFPs into actionable, competitive proposals in partnership with the Sales team.
- Collaborate with Pricing & Planning to maintain rate integrity and ensure margin objectives are met.
- Confirm availability and optimize utilization across campaigns by coordinating with Inventory Management.
- Maintain deal accuracy from proposal through IO submission, ensuring plans reflect current inventory and approved pricing.
- Track sold inventory and forecast revenue pacing for assigned accounts.
- Own the preparation and accuracy of campaign performance reports, surfacing results and pacing updates to the Account Manager for client delivery.
- Reconcile billing, delivery, and revenue discrepancies in partnership with Campaign Management and Finance.
- Maintain up-to-date records of booked revenue, flight dates, and campaign changes for accurate financial reporting.
- Provide proactive visibility into any pacing or delivery concerns that may impact revenue or performance to Account Management and Sales.
- Process and review Insertion Orders (IOs) for accuracy and alignment with approved plans.
- Support smooth campaign setup and execution readiness by collaborating with Campaign Management and Traffick teams.
- Support Operation Leadership in forecasting, reporting, and pipeline management.
- Maintain and improve internal planning documents, templates, and pricing matrices.
- Identify workflow efficiencies to improve speed and accuracy across Sales Planning and Campaign Management.
- Incorporate sponsorship opportunities or insights into proposals when applicable, working with Marketing and Research.
Requirements
- Bachelor’s degree or equivalent work experience.
- 3+ years of experience in media planning, sales operations, or pricing & inventory within a publisher, network, or agency.
- Strong analytical and organizational skills, with exceptional attention to detail.
- Proficiency in Excel and familiarity with ad sales systems such as Freewheel, Operative One/AOS, WideOrbit, Broadway, Prisma, or Google Ad Manager.
- Ability to manage multiple priorities and work cross-functionally in a fast-paced environment.
- A proactive, solutions-oriented mindset with a commitment to operational excellence.
- Not eligible for visa sponsorship.
Skills
- Excel proficiency
- Ad sales systems (Freewheel, Operative One/AOS, WideOrbit, Broadway, Prisma, Google Ad Manager)
- Analytical skills
- Organizational skills
- Attention to detail
- Cross-functional collaboration
- Problem-solving
Location
- Remote
Work Type
- Full-time
Experience Level
- 3+ years
Education Level
- Bachelor's degree or equivalent work experience
Salary/Compensations
- $66,500 base salary
- May be eligible for a discretionary quarterly bonus
Benefits
- Participation in a retirement plan
- Life and disability insurance
- Health, dental and vision plans
- Flexible spending accounts
- Sick leave
- Vacation time
- Personal time
- Parental leave
- Employee stock purchase plan
About the Company
- Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports.
- The Company owns, operates and/or provides services to 177 television stations in 79 markets affiliated with all major broadcast networks.
- Owns Tennis Channel, the premium destination for tennis enthusiasts.
- Owns multicast networks CHARGE, Comet, ROAR and The Nest.
- Sinclair’s AMP Media produces a growing portfolio of digital content and original podcasts.
- Additional information about Sinclair can be found at www.sbgi.net.
Equal Opportunity
- Sinclair is proud to be an equal opportunity employer and a drug free workplace.
- Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.