Impress employers and recruiters.
Choose from hundreds of resume examples.

Target Resume Now

Tailor your resume to this Senior Manager, Paid Social & Display role.

Rezi rewrites your resume against Foot Locker's job description. Free.

Resume score gauge reading 58 out of 100

Don't guess if your resume is good enough.

See how it scores against the Senior Manager, Paid Social & Display posting at Foot Locker — free, in seconds.

About the Role

The Senior Manager, Paid Social & Display will lead the strategy, planning, execution, and optimization of Foot Locker's paid social and display media programs across Foot Locker North America. This individual will be responsible for developing full-funnel media strategies that drive customer acquisition, retention, and omnichannel sales while maximizing return on advertising investment.

Responsibilities

Own the end-to-end paid social and display media strategy across platforms including Meta, TikTok, Snapchat, Pinterest, Reddit, YouTube, DV360, Google Display Network, and premium programmatic partners.
Develop integrated full-funnel media plans supporting product launches, seasonal campaigns, key retail moments, loyalty initiatives, and brand storytelling.
Manage multi-million-dollar advertising budgets while ensuring efficient allocation and optimization against business objectives.
Establish performance goals, KPIs, forecasting models, and budget pacing processes.
Drive customer acquisition, app installs, omnichannel traffic, online sales, and customer lifetime value through audience-first media strategies.
Lead ongoing testing across creative, audience segmentation, bidding strategies, placements, incrementality, attribution, and emerging ad formats.
Partner with internal creative teams and agencies to develop high-performing, platform-native creative assets.
Utilize first-party customer data, audience insights, and measurement frameworks to improve targeting and personalization.
Collaborate with Analytics and Data Science teams to evaluate attribution models, media mix modeling, incrementality testing, and campaign effectiveness.
Monitor industry trends, platform innovations, and privacy changes to evolve media strategies and maintain competitive advantage.
Build executive-ready reporting dashboards and communicate campaign performance, insights, and recommendations to senior leadership.
Manage agency relationships, ensuring accountability for performance, innovation, and operational excellence.
Mentor and develop team members while fostering a culture of collaboration, experimentation, and continuous improvement.

Requirements

Bachelor's degree in Marketing, Business, Communications, or related field.
7–10+ years of experience in digital performance marketing with significant expertise in paid social and display advertising.
Experience managing large-scale media budgets ($10M+ annually preferred).
Deep expertise with Meta Ads Manager, TikTok Ads Manager, Google DV360, Google Ads Display, Pinterest Ads, Snapchat Ads, Reddit Ads, and YouTube advertising.
Strong understanding of programmatic buying, audience targeting, identity solutions, and privacy-first marketing.
Experience with attribution, incrementality testing, marketing analytics, and performance measurement.
Advanced analytical skills with proficiency in Excel and reporting platforms such as Tableau, Looker, or Power BI.
Experience working with media agencies and cross-functional marketing teams.
Strong communication, presentation, and stakeholder management skills.
Retail, eCommerce, fashion, footwear, sporting goods, or consumer lifestyle experience.
Experience marketing mobile apps and loyalty programs.
Familiarity with GA4, Adobe Analytics, CDPs, and audience management platforms.
Experience with automated bidding, AI-driven campaign optimization, and creative testing methodologies.
Passion for sneakers, basketball, running, streetwear, and youth culture.

Skills

Paid Social
Display Advertising
Meta Ads Manager
TikTok Ads Manager
Google DV360
Google Ads Display
Pinterest Ads
Snapchat Ads
Reddit Ads
YouTube advertising
Programmatic Buying
Audience Targeting
Identity Solutions
Privacy-First Marketing
Attribution
Incrementality Testing
Marketing Analytics
Performance Measurement
Excel
Tableau
Looker
Power BI
GA4
Adobe Analytics
CDPs
Audience Management Platforms
Automated Bidding
AI-driven Campaign Optimization
Creative Testing Methodologies

Location

New York City, NY

Work Type

Hybrid

Experience Level

Senior Manager
7-10+ years

Education Level

Bachelor's degree in Marketing, Business, Communications, or related field

Salary/Compensations

$120,000-$130,000

Benefits

Employee Discount
Paid Time Off
Medical | Dental | Vision Coverage
401(k) | Roth 401(k)
Stock Purchase Plan
Life Insurance
Flexible Spending Account
Opportunities for Advancement
Tuition Reimbursement for Qualified Courses
Strong Company Culture
Employee Resource Groups
Short term incentives that align with individual and company performance

About the Company

At Foot Locker, we're more than a global leader in sneaker and streetwear retail—we're a brand at the intersection of sport, culture, and community.
We connect consumers with the world's most influential footwear and apparel brands while creating meaningful experiences across digital and physical channels.
As part of the DICK’S Sporting Goods family, you’re backed by the resources, reach, and career opportunities of a world-class sports company.
We’re looking for great people who want to influence culture and the generation that is shaping what’s next.

Equal Opportunity

To uphold the security and fairness of our hiring process, we ask that candidates refrain from using AI tools, including ChatGPT, during interviews and assessments.
Cameras must be on for all virtual interviews.
AI tools are strictly prohibited during interviews or assessments.
We appreciate your understanding and cooperation as we work together to create a transparent and equitable hiring experience.