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About the Role
In this embedded role, you'll partner with other agency and client side creatives to write copy and campaigns for product launches, seasonal promotions, and more. If the term conceptual digital copywriter resonates, then this role may be for you.
Responsibilities
- Write copy for end-to-end digital website projects
- Partner with other agency and client side creatives
- Write copy and campaigns for product launches, seasonal promotions, and more
- Write product & digital copy: Clear, on-brand copy across product pages, campaign assets, social, email, and more
- Write retail, product copy and buyflows: Understand user journeys and paths to purchase, be ready to write and edit multiple touchpoints across the user journey
- Write conceptual campaign copy: Brainstorm in creative groups and generate ideas and campaigns that are on-strategy and answer the brief; nuance a campaign message across multiple platforms and contexts
- Write long form: Thread a narrative across longer formats — articles, brand stories, and beyond
Requirements
- At least 2-4 years of copy experience, including time at a digital agency
- Campaign ideation and execution, across multiple touchpoints
- Product and longform copy experience, writing for websites, corporate communications, etc.
- Ability to shift voice and tone to write for a broad range of clients and brands
- An optimistic and collaborative attitude; genuinely cares about doing great work and working with great people
- Comfort in fluently/logically presenting remotely to internal stakeholders
Skills
- Copywriting
- Campaign ideation
- Campaign execution
- Product copy
- Longform copy
- Website copy
- Corporate communications
- Voice and tone shifting
- Conceptual thinking
- Creative brainstorming
- Cross-platform messaging
- Narrative development
- Presentation skills
Location
- Bay Area
Work Type
- Onsite (2-3 months at a time)
- Remote (at other times during the year)
Experience Level
- 2-4 years of copy experience
Salary/Compensations
- $80k - 100k
About the Company
- Kettle is a team of passionate, fearless creatives focused on delivering great products, redefining best-practices, and providing new opportunities for our clients.