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About the Role
The Marketing Manager develops and executes strategies to drive brand awareness, strengthen market positioning, and support business growth. This role oversees marketing initiatives including events, digital and traditional campaigns, content creation, SEO, and go-to-market strategies, combining creative vision with analytical thinking.
Responsibilities
- Develop and execute strategies to strengthen brand visibility and market positioning.
- Ensure consistent messaging across all marketing channels and materials.
- Assist with participation in industry events, conferences, and trade shows to maximize brand exposure and lead generation.
- Implement paid and organic media campaigns across various channels to drive engagement and conversions.
- Manage print advertising and other offline marketing initiatives.
- Oversee podcasts, webinars, email drip campaigns, and social media activities.
- Manage marketing automation tools and nurture campaigns to support lead generation.
- Develop compelling content for blogs, case studies, press releases, and marketing collateral.
- Ensure content aligns with brand voice and resonates with target audiences.
- Track and analyze marketing performance metrics across campaigns and channels.
- Provide actionable insights and recommendations to improve ROI and effectiveness.
- Work closely with sales, product management, and AI engineering teams to align marketing strategies with business objectives.
- Support go-to-market initiatives for new product launches.
- Ensure all marketing activities adhere to brand guidelines and regulatory requirements.
Requirements
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- 3+ years experience in product marketing, brand awareness, events, content creation (digital, traditional, sales enablement), and demand generation (inbound and outbound).
- Experience in building, executing and scaling cross-functional marketing programs.
- Experience leading go-to-market (GTM) for consumer software and/or hardware product and service launches.
- Experience with marketing management and design software.
- Understanding of how to use data and metrics to drive improvements.
- An effective communicator with elite presentation skills.
- Exceptional written and verbal communication skills.
- Strong analytical and problem-solving abilities.
- Ability to manage multiple projects simultaneously and work effectively under pressure.
- Experience with and understanding of AI and ML.
- AI, ML, and/or SaaS enterprise sales experience within TDK SensEI’s target industries: Manufacturing, Heavy Industry, Energy and Utilities.
Skills
- HubSpot
- Google Ads
- Google Analytics
- Meta
- Adobe Creative Suite
- CRM software
- SEO tools
Experience Level
- 3+ years experience
Education Level
- Bachelor’s degree