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About the Role

We are looking for an experienced Senior Product Manager to lead the product team based in the Netherlands that manages our portfolio of multichoice gift cards across the BeNeFra region. You will play a pivotal role in defining and executing the 1‑3‑5 year product strategy for the region. You will combine deep customer and market insight with strong commercial and technical understanding to ensure our gift cards are truly “gift cards of the future” — innovative, easy to use, and loved by consumers and partners. You will use data and stakeholder feedback to identify product improvements, drive packaging and design innovation, and deliver continuous product enhancements with the consumer at the centre. You are motivated by building best‑in‑class products, delivering against ambitious OKRs, and leading a high‑performing team. This role is highly collaborative and fast‑paced; you will need to be strategic and forward‑thinking, while also hands‑on and focused on in‑year delivery.

Responsibilities

Define and own the regional product vision, strategy and roadmap for multichoice gift cards in BeNeFra, in close partnership with the VP Product and regional leadership.
Translate company and regional goals into clear product OKRs, initiatives and measurable outcomes.
Maintain and communicate a transparent, prioritised roadmap that balances growth, customer experience, operational feasibility and regulatory/compliance requirements.
Develop a deep understanding of consumer behaviour, partner needs and retail journeys across the region to inform product decisions.
Use qualitative and quantitative insights (customer feedback, NPS, research, analytics, sales data) to validate problems and shape solutions.
Continuously scan the competitive landscape and market trends in payments, gifting and digital experiences to keep BHN’s multichoice products differentiated and future‑ready.
Own the end‑to‑end lifecycle of the multichoice gift card portfolio (concept, business case, design, build, launch, optimise, retire).
Drive innovation in packaging formats, product design, sustainability, and digital/omni‑channel experiences.
Work with Technology and Operations to scope, prioritize and deliver product enhancements and new features using agile ways of working.
Ensure products meet quality, compliance, security and operational standards and are ready for scale.
Monitor and optimise sales, redemption, margin and profitability across the portfolio and channels; identify and act on performance opportunities and risks.
Partner with Finance and Commercial teams on forecasting, pricing, promotions and business cases for new initiatives.
Track performance against OKRs and KPIs and provide regular, data‑driven updates to stakeholders.
Work closely with Sales, Account Management, Consumer Marketing, Operations, Technology, Legal/Compliance and Finance to ensure alignment and successful delivery of initiatives.
Partner with Marketing to shape product positioning, launches, promotions and lifecycle campaigns to grow awareness, adoption and engagement.
Support Sales and Partner Account Management with product expertise in key customer meetings, RFPs and strategic partner discussions.
Lead, coach and develop a high‑performing product team in the Netherlands, creating an inclusive, collaborative and outcome‑focused culture.
Provide clear goals, feedback and development plans; help the team grow in product craft, commercial acumen and stakeholder management.
Champion cross‑functional ways of working, ensuring clarity on ownership, decision‑making and communication.
Champion data‑driven decision‑making, experimentation and continuous improvement.
Contribute to and help evolve BHN’s product management practices, frameworks and tooling.
Ensure appropriate risk management, documentation and stakeholder communication for all product initiatives.

Requirements

Native/fluent Dutch and business‑fluent English (written and spoken). Additional French is an advantage.
Extensive experience in product management (typically 8+ years), including demonstrable success launching and scaling consumer or retail products; experience in payments, fintech, gifting or retail is a plus.
Proven track record as a Senior Product Manager or equivalent, driving growth through customer‑centric product development.
Experience leading and developing a team of product managers or specialists.
Strong experience working with data and sales analytics to drive decisions; comfortable with financial and commercial metrics.
Demonstrated success working in a matrixed, cross‑functional environment, collaborating with Technology, Marketing, Sales and Operations.
Experience using agile methodologies and modern product discovery/delivery practices.
Highly numerate with excellent analytical and problem‑solving skills.
Exceptional attention to detail and ability to manage multiple priorities in a fast‑paced environment.
Strong organisation, planning and time management skills; able to prioritise effectively, especially during peak trading periods.
Customer‑ and results‑oriented mindset with a strong sense of ownership and accountability.
Excellent stakeholder management and communication skills; able to influence and align diverse teams around shared goals.
Resilient and adaptable, comfortable with ambiguity and complexity, and skilled at managing trade‑offs under pressure.
Inclusive leadership style that supports BHN’s culture and values and helps build a diverse, high‑performing team.
Demonstrate curiosity and adaptability in emerging technologies.
Successfully implemented and utilized AI tools to enhance work, improve processes, or deliver measurable results.

Skills

Product Strategy
Roadmap Development
Customer Insight
Market Analysis
Competitor Analysis
Product Lifecycle Management
Innovation
Agile Methodologies
Data Analysis
Sales Analytics
Financial Metrics
Commercial Acumen
Stakeholder Management
Communication
Leadership
Team Development
Problem-Solving
Time Management
AI Tools

Location

Netherlands
Amsterdam

Work Type

Hybrid

Experience Level

Senior
8+ years

Education Level

Benefits

25 annual leave days per annum
8% holiday allowance
Day off for your birthday
Netherlands pension contribution level is 3.2% for each the employee and employer
Reimbursement for public transport travel expenses
0.23 cent per km incentive for bike or scooter travel
Multiple Team Building events throughout the year
Office group activities
Biweekly lunches
Daily fruit and snacks available
Virtual fitness classes
Wellbeing e-learning
Mental Health resources
Recognition program with financial rewards
Lease bicycle plan

About the Company

At Blackhawk Network (BHN), we’re shaping the future of branded payments - powering reward, incentive, and loyalty solutions across 28 countries and 400,000+ consumer touchpoints.
From digital gift cards and eGifts to global employee rewards and customer acquisition tools, our platforms deliver meaningful value to clients and their customers alike.
Learn more at BHN.com

Equal Opportunity

Blackhawk Network is an equal opportunities employer.
We value diversity and are committed to creating an inclusive environment for all employees.
We welcome applications from all backgrounds and will make reasonable adjustments throughout the recruitment process.