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About the Role
Product marketing at Rime is a core function focused on shaping market understanding, refining product development, and creating go-to-market content. This role involves close collaboration with product owners to integrate customer and market insights into roadmap decisions and to generate compelling content for pipeline growth, sales enablement, and market visibility.
Responsibilities
- Represent the customer by analyzing interviews, market research, and competitive intelligence.
- Own product positioning and messaging frameworks by collaborating with product and sales teams.
- Develop persona-specific messaging for demand generation, SDR, sales, and channel partners.
- Enable the company by producing sales collateral such as playbooks, pitch decks, and case studies.
- Build and drive product launch strategies in partnership with cross-functional teams.
- Educate the market by developing content strategies and producing collateral like blogs, whitepapers, and videos.
- Develop and implement best practices and frameworks to improve product marketing outcomes.
Requirements
- View the written word and narrative as craft, not something to outsource to LLMs.
- Experience building product marketing from scratch in a fast-paced startup environment.
- Ability to translate technical capabilities into buyer-relevant benefits.
- Strong product marketing experience for LLMs, AI agents, developer tools, APIs, or technical products.
- Proven track record of owning end-to-end product launches in a fast-paced environment.
- Experience working with and guiding senior partners on product launches and programs.
- Excel at cross-functional collaboration.
- Strong storytelling skills with experience crafting compelling narratives and producing content.
- Strong product marketing background on technical products influencing company growth.
- Ability to represent the voice-of-the-customer and distill product roadmap recommendations from feedback and analysis.
Skills
- Product Marketing
- Market Research
- Competitive Intelligence
- Positioning and Messaging
- Content Creation
- Sales Enablement
- Product Launch Strategy
- Demand Generation
- Storytelling
- Cross-functional Collaboration
Experience Level
- Senior
Salary/Compensations
- $197,000 - $232,000
About the Company
- Rime is a company operating in the AI and developer platform space.