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About the Role
The Growth Marketing team drives new trials and subscribers across Auctane's multi-brand portfolio, managing a significant media mix including Demand Generation, Partner Marketing, Paid Search, Paid Social, Display, TV, Audio, Affiliate, and Direct Mail.
Responsibilities
- Build, launch, and manage paid search programs on Google and Bing/Microsoft Ads, and Shopify Ads.
- Manage paid social programs on platforms like Meta, LinkedIn, Reddit, and TikTok.
- Write ad copy and social creative briefs.
- Structure campaigns and ad groups/ad sets.
- Set and adjust bids and manage budgets at the campaign and keyword/audience level.
- Analyze paid search and paid social metrics, making optimizations and recommendations.
- Conduct keyword research and analyze paid search ad copy for optimization.
- Plan and execute A/B tests across bidding strategies, ad copy, creative, audiences, and landing pages.
- Partner with the SEO team to improve reporting and SERP coverage.
- Own conversion tracking and attribution setup (GA4, platform-native conversion tracking) in partnership with Analytics.
Requirements
- 4+ years of hands-on experience managing paid search campaigns, ideally in a multi-brand, subscription, or SaaS environment.
- Experience running paid social campaigns (Meta, LinkedIn, TikTok, or similar) is a strong plus.
- Deep expertise in Google Ads and Microsoft Advertising (Bing) including video and display.
- Working knowledge of paid social ad platforms (Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, or similar), including audience building, creative testing, and budget management.
- Strong analytical skills with fluency in GA4, conversion tracking/attribution, and Excel.
- Comfort turning data into clear recommendations.
- Solid understanding of SEM fundamentals: keyword research, bid strategy, audience segmentation, ad copy testing, and quality score optimization.
- Excellent written and verbal communication skills, with the ability to present performance and strategy to stakeholders.
- Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.
Skills
- Google Ads
- Microsoft Advertising (Bing)
- Meta Ads Manager
- LinkedIn Campaign Manager
- TikTok Ads
- GA4
- Excel
- SEM fundamentals
- Keyword research
- Bid strategy
- Audience segmentation
- Ad copy testing
- Quality score optimization
- WordPress landing pages
Location
- Austin, Texas
Work Type
- Hybrid
Experience Level
- 4+ years
Education Level
- Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience
Benefits
- Flex Time Off policy
- 12 paid holidays
- 401k employer matching program
- Annual merit reviews
- Company events
- Attractive office space with free drinks and snacks
- Weekly catered lunches
- Medical, dental, and vision plans
- Fitness center in the office
- Employee Assistance Program (up to 8 free mental health sessions)
- Gym discounts
- Education reimbursement
- Employee Referral Program
About the Company
- Auctane is united by a passion to help businesses deliver, enabling hundreds of thousands of businesses to annually mail and ship billions of items worth over $200 billion globally.
- Auctane's family of products includes ShipStation, Stamps.com, ShipStation API, Metapack, GlobalPost, and Packlink.
- Our partners include Amazon, UPS, USPS, eBay, BigCommerce, Shopify, WooCommerce, and Walmart.
- Our values are: Win as One, Delight Customers, Deliver Great Outcomes.
Equal Opportunity
- Equal Opportunity Employer/Veterans/Disabled