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About the Role

The Head of Marketing will serve as a strategic and operational leader responsible for driving marketing effectiveness, growth, organizational alignment, and execution excellence. This role combines comprehensive marketing leadership with Chief of Staff responsibilities, ensuring strategic initiatives translate into measurable outcomes. The individual will lead branding, brand building, digital marketing, websites, e-commerce, promotions, sales enablement, trade shows, customer events, and project management, while also acting as the operational right hand to the General Manager for Chain Link Services.

Responsibilities

Develop and execute global brand strategies that strengthen market position, increase awareness, and support commercial growth objectives.
Lead brand architecture, messaging, value proposition development, and market positioning initiatives.
Ensure consistent brand standards and execution across all customer-facing channels and geographies.
Drive brand awareness, customer engagement, and reputation-building initiatives.
Lead digital marketing strategy including SEO, SEM, social media, email marketing, content marketing, marketing automation, and analytics.
Monitor performance metrics and leverage data-driven insights to improve marketing effectiveness and ROI.
Oversee marketing technology platforms and digital marketing capabilities.
Lead website strategy, governance, content management, and user experience for defined business unit.
Lead ongoing website optimization to improve customer engagement, lead generation, and conversion performance.
Support and advocate for business unit web shop strategy, functionality, content, and performance to drive customer satisfaction and revenue growth.
Develop integrated marketing campaigns supporting business unit priorities and growth objectives.
Lead product launches, promotional activities, customer engagement programs, and market activation initiatives.
Ensure consistent execution across regions and channels.
Lead development and management of customer-facing sales and marketing materials.
Create tools, presentations, collateral, case studies, competitive intelligence, and digital assets that enable commercial success.
Develop trade show and event strategy aligned with business objectives.
Manage event planning, budgeting, logistics, messaging, branding, and post-event measurement.
Lead planning and execution of customer conferences, advisory boards, executive briefings, and customer experience programs.
Create impactful customer interactions that strengthen relationships and contribute to business growth.
Lead marketing project management processes and governance.
Oversee prioritization, resource allocation, timelines, and execution of strategic marketing initiatives.
Implement best practices, workflows, and performance measurement systems.
Manage marketing budgets, resource planning, and investment allocation.
Establish KPIs and dashboards to measure marketing effectiveness.
Report performance against targets and recommend optimization actions.
Serve as a trusted advisor and operational partner to the VP/General Manager of Chain Link Services.
Support development and execution of marketing strategy and annual operating plans.
Drive strategic initiatives and special projects across the Franke Foodservice marketing organization.
Coordinate business reviews, leadership meetings, and strategic planning sessions.
Facilitate alignment across the Global Marketing Leadership Team.
Track strategic priorities, action items, and organizational objectives.
Prepare executive presentations, communications, dashboards, and reporting materials.
Ensure effective communication and coordination across functions and regions.
Lead cross-functional projects involving sales, commercialization, product management, operations, and executive leadership.
Support change management and transformation initiatives.
Develop executive-level communications, presentations, and leadership updates.
Support preparation for board meetings, executive reviews, customer engagements, and strategic discussions.
Ensure consistent messaging across leadership communications.

Requirements

Strategic planning and business acumen.
Executive presence and influencing skills.
Strong project management and operational leadership capabilities.
Excellent written, verbal, and presentation skills.
Data-driven decision-making and analytical mindset.
Budget planning and financial management.
Team leadership and talent development.
Change management and organizational effectiveness.
Ability to manage multiple priorities in a fast-paced environment.
Proven success leading brand strategy, digital marketing, events, and commercial marketing programs.
Experience managing websites, e-commerce platforms, and digital customer experiences.
Demonstrated success leading complex cross-functional projects and organizational initiatives.
Experience working with Product Management and Customer Marketing teams.
Chief of Staff, business operations, or strategic planning experience strongly preferred.
Experience working in global and matrixed organizations.

Skills

Brand Strategy
Brand Building
Digital Marketing
SEO
SEM
Social Media
Email Marketing
Content Marketing
Marketing Automation
Analytics
Website Management
E-commerce
Promotions Management
Campaign Management
Sales Enablement
Trade Shows
Event Management
Project Management
Budget Management
Performance Management
Strategic Planning
Business Operations
Leadership
Change Management
Executive Communications

Experience Level

10+ years of progressive marketing leadership experience

Education Level

Bachelor's degree in Marketing, Business Administration, Communications, or related field required.
MBA or advanced degree preferred.

Benefits

Comprehensive benefits package (Health, Vision, Dental, and More) starting day 1
Free life insurance
401k match up to 4%
Paid time off and 11 holidays.

About the Company

We, the Franke company with its three divisions, are a world's leading supplier of products and services for domestic kitchens, the professional foodservice systems and the convenience store sector as well as for professional coffee making.
With around 60 companies, we are at home on five continents.
Over 8,000 employees constantly take on new perspectives to identify opportunities and turn them into inspiring, innovative solutions for tomorrow’s demands.
The Franke Foodservice Systems division is a world-leading supplier of kitchen facilities, equipment and supplies solutions.
As a full system manufacturer, distributor and program management partner, we supply global chains in the quick-service restaurant, convenience store and supermarket segments, helping to manage unit growth and upgrade their facilities.