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About the Role
Hastings Direct is a digital insurance provider with ambitious goals to become the largest in the UK market. We invest heavily in digital capabilities and a strong 4Cs culture to deliver market-leading customer experiences. Our Commercial, Digital, and Marketing teams are central to this, blending entrepreneurial spirit, analytical insight, and creativity to build exceptional customer journeys.
Responsibilities
- Build a scalable email design system to support all email communications.
- Transpose existing components and patterns into email, identifying and creating new ones as needed.
- Create responsive email templates for CRM, lifecycle, promotional, campaign, service, and transactional emails.
- Ensure all design work aligns with Hastings Direct's brand, design principles, standards, and visual language.
- Create clear guidance and documentation for consistent use of email components, patterns, and templates.
- Document the design system in line with the Customer Experience Hub's approach and practices.
Requirements
- Strong experience designing and evolving digital design systems.
- Proven experience designing responsive email templates and email communication frameworks.
- Experience creating reusable components, patterns, and design libraries.
- Strong understanding of email design best practices and email client constraints.
- Excellent visual design skills with strong typography, layout, and information hierarchy.
- Experience using Figma and modern design system workflows.
- Deep understanding of accessibility standards, including WCAG AA requirements.
- Strong stakeholder management and cross-functional collaboration skills.
- Knowledge of HTML email development considerations.
- Experience working with CRM and marketing automation platforms.
- Must be able to work in the UK.
- No Visa support/sponsorship is available for this role.
Skills
- Figma
- Modern design system workflows
- Accessibility standards (WCAG AA)
- HTML email development considerations
- CRM platforms
- Marketing automation platforms
Location
- UK
Work Type
- Hybrid working
Benefits
- Competitive salary
- Flexible working
- Competitive bonus scheme (annual 4Cs performance bonus)
- Life assurance cover (4x salary)
- Income protection
- Matched pension contributions up to 10%
- Discounts
- Cashback
- Free independent mortgage advice
- Free access to financial wellbeing support
- Thrive mental health app
- Colleague assistance programme (24/7)
- In-house mental health first aiders
- Support groups
- 25 days annual leave + bank holidays
- Option to buy or sell one week of annual leave
- Health care cash back plans
- Dental plans
- Discounted health assessments
- Cycle to work scheme
- Tech scheme
- Discounted and free onsite facilities
- Social events
About the Company
- Hastings Direct is a digital insurance provider focused on becoming the best and biggest in the UK market.
- We have made significant investments in digital capabilities and operate with a strong 4Cs culture (Colleagues, Customers, Company, Community).
- We serve over four million customers, shaping interactions through thoughtful design, data-led decisions, and a deep understanding of customer needs.
- Our Commercial, Digital, and Marketing teams drive innovation in pricing, proposition design, digital journeys, and brand voice.
- We are committed to growth, providing colleagues with support, training, and development.
- Our 4Cs principles guide us to create the right culture and tools for colleagues, leading to good customer outcomes, profitable company growth, and community investment.
- Hastings Group is an equal opportunities employer.
Equal Opportunity
- As a Disability Confident employer, we are committed to ensuring our recruitment processes are fully inclusive and offer fair access to support and adjustments.
- We welcome applications through the Disability Confident Scheme (DCS).
- We treat people fairly and welcome applications from all suitably skilled persons regardless of their gender, age, race, disability, ethnic background, religion/belief, sexual orientation, gender reassignment or marital/family status.
- We have a thorough referencing process, including credit and criminal record checks.
- We are committed to creating an inclusive environment where everyone has the opportunity to succeed.
- If you require any reasonable adjustments during the recruitment process, please be open with us. Our recruitment team is here to provide the support you need to ensure a fair and accessible experience for all.