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About the Role
This role is responsible for leading paid media strategy and planning across B2B client accounts globally, with a focus on driving effective, insight-led media investment that delivers measurable business outcomes and growth for our clients. You will act as the agency’s subject matter expert for B2B paid media, partnering with Marketbridge teams to develop integrated media strategies, define channel approaches, and ensure campaigns are designed for performance. Working closely with external activation partners, you will shape campaign direction from planning through to optimisation, while contributing to the agency’s broader media capability, innovation, and growth.
Responsibilities
- Develop integrated paid media strategies aligned to client objectives and go-to-market priorities.
- Recommend channel mix across paid social, programmatic, publisher partnerships, content syndication, and emerging B2B platforms.
- Build detailed media plans, including budgets, forecasts, and performance projections.
- Define KPIs, measurement frameworks, and expected business outcomes.
- Ensure paid media is fully integrated within broader campaign and programme planning.
- Act as a trusted media advisor to clients, providing clear, data-led recommendations.
- Present media strategies, plans, and performance insights with confidence and clarity.
- Translate media performance into commercial impact, supporting ROI-driven discussions.
- Partner closely with account teams to align media activity with wider client strategy.
- Work closely with global media activation partners to brief, manage, execute and optimise campaigns.
- Ensure campaigns are delivered effectively across regions and channels.
- Monitor campaign performance and identify opportunities for optimisation and improvement.
- Provide hands-on support within platforms where required to ensure delivery quality.
- Analyse campaign performance, identifying actionable insights to improve results.
- Apply a data-driven approach to media planning and optimisation.
- Stay informed on emerging media channels, technologies, and B2B marketing trends.
- Introduce new opportunities and innovations to enhance media effectiveness.
- Challenge our external partners to innovate, to validate new activation routes and promote this progressive approach in all client plans.
- Support new business opportunities by contributing media strategy and planning expertise.
- Develop compelling media approaches for pitches and proposals.
- Identify opportunities to expand media scope within existing accounts.
- Contribute to agency thought leadership in B2B media and demand generation.
- Work collaboratively with strategists, content specialists, and account teams to deliver integrated campaigns.
- Ensure media strategy aligns with creative, messaging, and audience targeting approaches.
- Support the development of internal media capability and best practice.
Requirements
- Strong understanding of the B2B paid media landscape.
- Experience managing external media partners or suppliers.
- Experience developing data-driven media strategies and campaign plans.
- Strong knowledge of paid social platforms, particularly LinkedIn.
- Understanding of programmatic advertising, publisher partnerships, and lead generation tactics.
- Ability to translate performance data into commercial insights and recommendations.
- Confident client-facing communication and presentation skills.
- Strong commercial awareness and budget management capability.
- Ability to balance strategic thinking with practical delivery requirements.
- Curious and proactive in exploring new media channels and innovations.
- Experience in a B2B agency environment.
- Experience working with enterprise, technology, or professional services clients.
- Strong understanding of audience targeting in B2B environments.
- Familiarity with attribution models, reporting frameworks, and performance measurement.
- Experience collaborating with media buying or activation teams.
- Knowledge of global media planning considerations.
- Eligible to work in the UK without visa sponsorship.
Skills
- B2B paid media strategy
- Media planning
- Paid social platforms (LinkedIn)
- Programmatic advertising
- Publisher partnerships
- Lead generation tactics
- Data analysis
- Client-facing communication
- Presentation skills
- Commercial awareness
- Budget management
- Strategic thinking
- Attribution models
- Reporting frameworks
- Performance measurement
Location
- UK
Work Type
- Hybrid (3 days/week in office)
- Full-time
Experience Level
- Mid-level to Senior
Salary/Compensations
- £65,000 - £75,000 per annum
Benefits
- Generous time off
- Paid parental leave (up to 16 weeks for birthing parents)
- Office closure from Christmas to New Year's
- Comprehensive health and wellness benefits
- Free premium access to the Calm app
- Pension with company match
- Professional development fund (£500)
- Continuous learning programs
- Company-provided laptop & accessories
- Chat GPT Enterprise access
- Monthly Wi-Fi & mobile phone allowance (depending on the role)
About the Company
- Marketbridge partners with leading B2B brands to create unified Go-to-Market® systems that connect strategy, AI, creativity, activation and measurement.
- With a team of 350+ across North America and Europe, Marketbridge supports clients worldwide, ranging from Fortune 1000 enterprises to venture-backed, high-growth companies across technology, financial services, healthcare, industrial and consumer sectors.
- Marketbridge supports Fortune 50 companies and global brands in redefining how they go to market.
- Our values shape how we operate day to day: Be Kind, Be Open, Be Real, Be Brave.
- You’ll join a collaborative team focused on solving real problems for complex clients.
- From day one, you’ll gain hands-on experience, work closely with supportive leaders, and continue developing through meaningful client work and ongoing learning.
- We value accountability, curiosity, and ownership, and we trust people to take initiative and follow through.
- Here, you’ll do meaningful work, alongside smart people, with room to grow as the business grows.
Equal Opportunity
- Marketbridge is an Equal Opportunity Employer.