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About the Role
The Partner Team at Vercel is seeking a Sr Manager, Partner Programs to build and scale programs, infrastructure, and operating models that turn Vercel's partner strategy into repeatable, high-leverage execution across the partner ecosystem. This role operationalizes partner strategy by designing shared systems, journeys, and enablement for all partner types.
Responsibilities
- Own the Partner Journey Framework: Design and continuously improve the shared journey every partner moves through, from Acquisition to Onboarding to Activation to Acceleration, including eligibility criteria, intake paths, incentives, tiering, and agreements.
- Lead Partner Enablement & Certification: Own the roadmap and delivery model for partner onboarding, training, certification, and badging programs, partnering with PSE and GTM Enablement on technical training content.
- Establish Governance & Standards: Define tiering, KPIs, and rules of engagement across partner types, and drive consistent standards across Partnerships, Sales, Marketing, Product, and Customer Success.
- Design Repeatable GTM Plays: Build co-sell, pipeline-generation, and joint go-to-market motions that scale successful partner plays rather than reinventing them per relationship.
- Run Partner Communications & Community: Own ongoing partner comms, news, meetups, summits, self-serve co-marketing kits, and the Partner Advisory Board with its feedback loops.
- Use Data to Evolve Programs: Evaluate program and partner performance using data and partner feedback, and recommend where programs should expand, simplify, or retire.
- Act as the Execution Arm of Partner Strategy: Translate partner leadership's priorities (Enterprise, Agentic Pipeline, Scale) into clear, resourced programs and roadmaps.
Requirements
- 8+ years in partnerships, partner programs, ecosystem enablement, or GTM strategy roles, ideally in SaaS or developer tooling.
- Proven experience building and scaling partner programs, not just managing individual partner relationships, in a B2B technology company.
- Strong understanding of the developer, modern web, and AI agent ecosystem.
- Experience with PRM systems, marketplaces, or partner ecosystem tooling.
- Ability to translate ambiguous strategy into concrete, scalable programs and measurable execution.
- Strong cross-functional leadership; comfortable driving alignment across Partnerships, Sales, Marketing, Product, and Customer Success without direct authority.
- Data-driven approach to evaluating program performance and partner feedback.
- Clear, confident communicator capable of building tools, content, and playbooks that other people can execute consistently.
- Experience designing governance, tiering, or certification frameworks for multiple partner types simultaneously (SIs, ISVs, GSIs, resellers).
- Exposure to AI/ML, devtools, cloud, or SaaS startup ecosystems.
- Experience standing up or migrating PRM/marketplace infrastructure.
Skills
- SaaS
- Developer tooling
- B2B technology
- Developer ecosystem
- Modern web ecosystem
- AI agent ecosystem
- PRM systems
- Marketplaces
- Partner ecosystem tooling
- Cross-functional leadership
- Data-driven analysis
- Communication
- AI/ML
- Devtools
- Cloud
- SaaS startup ecosystems
Location
- San Francisco, CA
- Austin, TX
- New York City, NY
Work Type
- Hybrid
Experience Level
- 8+ years
- Sr Manager
Salary/Compensations
- $175,000 - $230,000 (OTE in San Francisco, CA)
Benefits
- Competitive compensation package, including equity.
- Inclusive Healthcare Package.
- Learn and Grow - mentorship and event attendance for networking and skill-building.
- Flexible Time Off.
- Company-provided gear and WFH budget.
About the Company
- Vercel is the agentic infrastructure company, freeing people and agents to ship what’s next.
- Vercel shapes how the web is built, creating products like Next.js, v0, and AI SDK.
- Vercel is building the platform for the future where software is built, extended, and operated by agents.
- Trusted by companies like OpenAI, PayPal, Ramp, Supreme, and millions of developers worldwide.
Equal Opportunity
- Vercel is committed to fostering and empowering an inclusive community.
- We do not discriminate on the basis of race, religion, color, gender expression or identity, sexual orientation, national origin, citizenship, age, marital status, veteran status, disability status, or any other characteristic protected by law.
- Vercel encourages everyone to apply for our available positions, even if they don't necessarily check every box on the job description.