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About the Role

As a Direct Sales Consultant, you will be responsible for selling Out of Home Advertising space to small and medium sized businesses. You will manage a diverse portfolio of clients, understanding their business objectives and identifying opportunities. Your role will combine new business acquisition with developing existing client accounts, ensuring strong, long-term relationships and repeat revenue.

Responsibilities

Identify, prospect, and secure new business across direct clients, local advertisers, and emerging brands.
Manage the full sales cycle from lead generation and pitching to negotiation, closing, and post-campaign follow-up.
Develop tailored media proposals based on client objectives, using a range of formats.
Build strong, long-term relationships with clients, acting as their primary point of contact.
Maximize revenue opportunities by upselling and cross-selling OOH media solutions.
Work closely with internal teams including planning, operations, marketing, and creative to ensure smooth campaign delivery.
Maintain accurate sales forecasts and pipeline activity using CRM tools.
Stay up to date with market trends, competitor activity, and industry developments.
Attend client meetings, presentations, and events to represent the business professionally.
Embed yourself in clients’ markets and grow your professional brand as the go-to person for advertising expertise.

Requirements

Experience in media.
Confident, consultative sales style with strong client-relationship skills.
Excellent listener with the ability to understand client needs, even between the lines.
Highly organised and structured in your approach, with a drive to continuously improve.
Tenacious and strong at problem-solving.
Able to work independently while also collaborating effectively within a team.
Curious, eager to learn, and passionate about media.
Positive, solutions-focused mindset.

Skills

Sales
Client Relationship Management
Lead Generation
Pitching
Negotiation
Closing
CRM Tools
Market Trend Analysis
Competitor Analysis
Industry Developments

Location

UK Nationwide

Work Type

Hybrid

Salary/Compensations

Salary DOE + Incentive

Benefits

25 paid holiday days, including bank holidays
Flexible working
Company Pension Scheme contribution of up to 8%
Healthcare Cash Plan
Life Insurance
Group income protection scheme
Cycle to work scheme
Travel/season ticket loans
Exclusive discounts from hundreds of retailers
Charity volunteer days

About the Company

Bauer Media Outdoor UK is one of the UK’s largest Out of Home media and infrastructure companies, operating more than 33,000 advertising sites nationwide and employing 600+ people in 14 locations.
Our mission is To Create the Future of Media, transforming our estate to the benefit of all our stakeholders, through data-driven innovations and infrastructure.
Our purpose is to provide both A Platform for Brands & A Platform for Good, delivering on advertisers’ media objectives whilst having a positive impact on the world around us.

Equal Opportunity

At Bauer Media Outdoor we are committed to treating everyone with fairness and respect, regardless of their race, gender, age, ethnicity, background, sexual orientation, disability, or any other differences.
We work hard to foster an inclusive environment, a place you can be yourself.
We support reasonable adjustment requests from candidates and employees.