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About the Role

The Marketing Director develops and leads integrated marketing strategies to strengthen the Hard Truth brand, increase destination visitation and guest engagement, support hospitality and tourism growth, advance sales performance, and expand market presence. This role provides strategic leadership for the Marketing Team and oversees marketing, communications, public relations, content, promotional, and brand activation initiatives, working across various departments to achieve business objectives.

Responsibilities

Participate actively in strategic planning, annual business planning, and organizational decision-making.
Provide marketing, consumer, tourism, hospitality, and market insights to leadership.
Translate company objectives into clear marketing priorities and measurable plans.
Present performance, risks, opportunities, and recommendations to executive leadership.
Manage the marketing budget and recommend allocation of internal and external resources.
Lead, develop, and hold the Marketing Team accountable for performance, priorities, and results.
Establish department goals, project priorities, and performance expectations.
Clarify ownership of communications, public relations, content, events, sponsorships, digital marketing, and activation work.
Create effective intake, approval, and prioritization processes.
Provide coaching, feedback, professional development, and performance management.
Serve as a strategic partner to Sales Leadership and Hospitality, Experience, and Operations leaders.
Participate regularly in sales, hospitality, event, and business review meetings.
Develop balanced priorities supporting distributor and retail growth, property visitation, dining, tours, events, and destination experiences.
Create sales enablement tools, guest-facing campaigns, and brand materials supporting commercial and hospitality objectives.
Align campaigns and activations with product priorities, key markets, visitor needs, seasonal programming, and property experiences.
Use insights from sales teams, distributors, hospitality leaders, guests, and field teams to improve programs.
Evaluate results through sales performance, visitation, guest engagement, event participation, brand growth, and return on investment.
Develop and execute an annual marketing plan aligned with business objectives.
Lead campaigns across wholesale, retail, hospitality, tourism, dining, tours, events, digital, social, and public relations channels.
Protect brand positioning, voice, standards, and visual consistency.
Identify consumer trends, competitive activity, market opportunities, and growth strategies.
Oversee product launches, seasonal hospitality campaigns, and destination initiatives.
Partner with Hospitality, Experience, Events, and Operations leaders to drive property visitation and support revenue goals.
Promote dining, tours, tastings, entertainment, seasonal programming, public events, and destination experiences.
Ensure marketing accurately represents the on-property guest experience and current offerings.
Use visitation patterns, guest feedback, event results, and hospitality insights to guide priorities.
Develop initiatives encouraging repeat visitation, guest loyalty, and destination awareness.
Balance property-focused needs with wholesale sales, product, and broader brand-building priorities.
Oversee corporate communications, media relations, public relations, website content, social media, and brand storytelling.
Approve key messages, major press materials, campaign communications, and public-facing content.
Oversee crisis communication planning and timely response to brand or reputational concerns.
Ensure communications support company, hospitality, and commercial priorities.
Lead strategies for events, festivals, sponsorships, sampling, community partnerships, and experiential marketing.
Ensure activations deliver a consistent, high-quality Hard Truth experience.
Prioritize activations based on consumer reach, visitation, market opportunity, sales support, and expected return.
Oversee post-event reporting and use results to improve future investment.
Set clear agency and vendor scopes, responsibilities, deliverables, budgets, and expectations.
Prevent duplication or gaps among internal resources and external partners.
Develop and manage the marketing budget, including advertising, events, sponsorships, sales support, and hospitality marketing.
Establish KPIs for brand growth, sales support, visitation, guest engagement, and execution.
Report spending, progress, risks, and return on marketing investment to leadership.

Requirements

Progressive marketing experience involving strategy, team leadership, budgets, and cross-functional execution.
Experience leading employees, contractors, agencies, or combined internal and external resources.
Demonstrated success partnering with sales and hospitality or consumer-experience teams.
Ability to work in a professional office environment and throughout the Hard Truth campus.
Ability to travel to markets, customer meetings, company locations, and events as needed.
Ability to work occasional evenings, weekends, and special events.
Ability to move promotional materials or event supplies weighing up to 30 pounds, with or without reasonable accommodation.

Skills

Strategic marketing
Brand management
Integrated campaign leadership
Strong business judgment connecting marketing to sales, visitation, and organizational priorities
Effective team leadership, coaching, delegation, and accountability
Excellent written, verbal, and executive presentation skills
Budget management
Project prioritization
Analytical decision-making
Ability to build productive relationships with sales teams, hospitality and operations leaders, distributors, agencies, and vendors
Ability to manage multiple priorities in a fast-paced environment

Location

Professional office environment

Work Type

Full-time

Experience Level

Leadership experience
Marketing experience

Education Level

Bachelor's degree in Marketing, Communications, Business, Public Relations, or a related field preferred
Equivalent education and experience

About the Company

Hard Truth brand