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About the Role
As our Senior Technical Product Marketing Manager, Developer GTM, you will own making Fullstory a default tool for developers. You will become a leading outbound voice to developers, and you will help engineers achieve quick and lasting value via product-led growth. You will be responsible for messaging and positioning, GTM strategy, launch planning, and enablement for key product features by working closely with Product, Engineering, Sales, and Marketing teams.
Responsibilities
- Build and scale AI-native GTM workflows, using LLMs, Claude, and modern AI coding tools to drastically accelerate code sample generation, documentation, and technical content production.
- Architect developer messaging and positioning, translating complex telemetry capabilities into clear, high-converting developer docs, SDK guides, and sample repositories.
- Serve as our primary outbound technical voice, maintaining an active, credible presence across X, LinkedIn, GitHub, and developer events through code teardowns, utilities, and educational content.
- Design and execute PLG growth experiments, optimizing developer onboarding from the moment they paste a snippet into their codebase to achieving high-value feature adoption.
- Partner cross-functionally with Product, Engineering, Growth, and DevRel to analyze user behavioral data, remove friction from signup flows, and automate activation campaigns.
- Champion AI productivity across marketing, establishing best practices for AI agents, prompt engineering, and automated GTM processes for the broader PMM team.
Requirements
- Proven track record marketing to developers or technical audiences, backed by a public history of technical content, active GitHub repos, or a strong dev-focused social presence.
- AI-native workflow mastery, with hands-on experience using AI coding tools (Cursor, Copilot), LLM platforms, and automation tools to rapidly ship code, analyze telemetry, and create content.
- Fluent code literacy, including the ability to read and write JavaScript, TypeScript, or modern frontend frameworks, interact with APIs, and spin up functional sample apps.
- Demonstrated success driving PLG conversion loops, specifically optimizing self-serve onboarding, developer activation metrics, and Time-To-Value (TTV).
- Technical storytelling expertise, with a portfolio of self-authored assets showing an ability to break down complex observability, telemetry, or system architecture concepts.
Location
- Atlanta
Work Type
- Hybrid
Experience Level
- Senior
Salary/Compensations
- $150,000 - $165,000 USD
Benefits
- Discretionary bonus of up to 15% of base salary
- Flexible PTO policy
- Annual company-wide closure
- Federal holidays
- Sponsored benefit packages for US-based Fullstorians
- Supplemental coverage options for international Fullstorians
- Professional development opportunities through training programs
- Annual learning subsidy for US and EMEA-based employees
- Monthly productivity stipend for US and EMEA-based Fullstorians
- Team off-sites
- Annual full-company meet-up
- Paid parental leave
- Bereavement leave, including miscarriage/pregnancy loss
About the Company
- Fullstory is a leading behavioral data platform transforming how businesses understand and improve their digital experiences.
- Our technology empowers companies to uncover insights, optimize customer and employee journeys, and deliver exceptional online interactions.
- It makes every customer experience smoother and more personalized and empowers the employees behind the scenes.
- We’re building something special at Fullstory- and we’re looking for teammates who are curious, collaborative, and driven to make an impact.
- We’re especially excited about the potential of AI to enhance efficiency, spark creativity, and elevate our work.
- Explore our Winning Ways to see the values that guide how we work and grow together.
Equal Opportunity
- Fullstory is proud to be an equal-opportunity workplace dedicated to fostering an increasingly diverse community.
- We want candidates of all human varieties, backgrounds, and lifestyles.
- There’s no problem that can’t be made better by bringing together people with a broader set of perspectives.