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About the Role
Canon U.S.A. Inc. seeks a Product Strategy Specialist to manage the color imagePRESS portfolio. This role serves as a product champion and strategic marketing partner, translating product strategy into initiatives, compelling product stories, and actionable sales tools. The Specialist will manage product positioning and messaging, create collateral, coordinate launches, support sales enablement, and identify opportunities to strengthen portfolio performance. This role requires understanding customer needs, competitive dynamics, market trends, and the commercial print landscape, translating technical capabilities into customer benefits. The position is full-time with a hybrid work schedule.
Responsibilities
- Execute end-to-end product strategy plans for the color imagePRESS line throughout its lifecycle.
- Monitor market trends, gather competitive intelligence, and refine roadmap strategies based on customer feedback.
- Oversee additional product strategy, positioning, and lifecycle initiatives for key external partner products.
- Develop and deploy high-impact sales tools, launch kits, product bulletins, and marketing collateral.
- Serve as a point of contact for sales channels by providing product information, preparing presentation decks, and responding to marketing inquiries.
- Liaise with internal marketing teams, sales training, and external vendor/agency partners for campaign execution and messaging consistency.
- Support the development of product training materials and assist with live product demonstrations.
Requirements
- Bachelor's degree in business, Marketing, Communications, or a related field or equivalent experience required.
- 3 to 5 years of related experience.
- 2 to 5 years of experience in product marketing, brand execution, or solution management.
- Strong technical comprehension or aptitude with an eagerness to learn professional digital press technology.
- Proactive, self-starter mentality with demonstrated ability to manage projects independently.
- Creative mindset with excellent written, verbal, and interpersonal communication skills.
- High level of dependability, organizational skills, and attention to detail.
- Tech-savvy with strong presentation building skills.
- Will require travel for industry events and/or sales support.
- Must be legally authorized to work in the United States.
- Will not pursue or support visa sponsorship.
- Must reside in the United States at the time of hire.
Skills
- Product Lifecycle Management
- Strategy Execution
- Market Trend Monitoring
- Competitive Intelligence
- Roadmap Strategy Refinement
- Product Management
- Product Positioning
- Messaging Development
- Sales Tool Creation
- Marketing Collateral Development
- Sales Enablement
- Sales Support
- Cross-Functional Collaboration
- Campaign Execution
- Messaging Consistency
- Product Training Development
- Product Demonstrations
- Digital Press Technology
- Production Print Experience (preferred)
- Project Management
- Independent Work
- Creative Thinking
- Written Communication
- Verbal Communication
- Interpersonal Communication
- Dependability
- Organizational Skills
- Attention to Detail
- Presentation Building
Location
- Melville, NY
Work Type
- Full-time
- Hybrid
Experience Level
- 3 to 5 years of related experience
- 2 to 5 years of experience in product marketing, brand execution, or solution management
Education Level
- Bachelor's degree in business, Marketing, Communications, or a related field or equivalent experience
Salary/Compensations
- $66,300 - $81,550 annually
Benefits
- Medical
- Dental
- Vision
- 401(k) Savings Plan
- Discretionary profit sharing
- Discretionary success sharing
- Educational assistance
- Recognition programs
- Vacation
- Employee referral bonus
- Employee discounts
- “Dress for Your Day” attire program
- Volunteer opportunities
About the Company
- Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets.
- With approximately $28.5 billion in global revenue, its parent company, Canon Inc., as of 2024 has ranked in the top-10 for U.S. patents granted for 41 consecutive years.
- Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility.
- Learn more about Canon at www.usa.canon.com and connect on LinkedIn at https://www.linkedin.com/company/canonusa.
- Where Talent Fosters Innovation.
- Driven by our mission of exceeding customer expectations with our technologies and enriching the lives of our local communities and staff, we are a phenomenal team working collaboratively toward common goals.
- Our employees have a strong work ethic, creativity, and a cooperative spirit.
- We believe in integrity, respect, empowerment, and making a difference in the communities we serve.
- Join us and discover what it means to work for a global digital imaging leader with an unparalleled reputation for quality and innovation.
Equal Opportunity
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.