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About the Role
Scene+ is seeking a Manager, Marketing to own strategic marketing plans and partner relationships. This role involves building 12-month data-driven strategies in collaboration with stakeholders to optimize marketing performance and achieve growth objectives.
Responsibilities
- Build annual marketing plans by understanding partner business objectives and aligning promotions with budget, timeframe, and member satisfaction goals.
- Develop a rolling 12-month strategic marketing plan to drive portfolio adoption and meet monthly targets.
- Monitor portfolio results by analyzing offer and campaign data to draw insights and improve marketing effectiveness and program returns.
- Develop strategies for incremental improvements to the promotion and marketing process, offers, and plans.
- Oversee the deployment of assets and media across all relevant owned, paid, and earned channels in consultation with the Marketing Delivery team.
- Nurture strong working relationships with portfolio partners, influencing decisions and ensuring positive experiences.
- Collaborate with internal teams, negotiate marketing calendars, and ensure portfolio objectives are prioritized and fulfilled.
- Regularly present portfolio performance and optimizations to senior management.
- Identify factors that contribute to or hinder objectives.
- Track and analyze activities across the ecosystem related to marketing strategy.
- Apply data insights to the next campaign or quarterly plan.
Requirements
- Exceptional communication skills.
- Balanced approach of strategy, analytics, and creativity.
- Extensive experience creating targeted marketing plans.
- Experience leveraging data to drive marketing KPIs.
- Experience managing and optimizing marketing budgets based on KPI results.
- Client-centered mindset with accountability for partner success.
- Ability to pivot based on data insights.
- Ability to manage competing priorities and meet high-pressure deadlines.
- Proven ability to manage multiple projects simultaneously.
- Expertise in creating plans from end-to-end, managing tasks, timelines, reporting, and communications.
- Results-oriented with the ability to set performance goals and metrics.
- Ability to build and manage trusting and collaborative relationships with internal and external stakeholders.
- Ability to act as a subject matter expert, influence decisions, and champion strategic direction.
- Ability to navigate conflict, contradictions, and demands.
- Possess 70% of the stated requirements with 100% authenticity and passion.
Skills
- Marketing Strategy
- Data Analysis
- KPI Optimization
- Budget Management
- Client Relationship Management
- Project Management
- Stakeholder Management
- Communication
- Negotiation
Location
- Toronto
Work Type
- Full-time
- Hybrid
Experience Level
- Manager
Salary/Compensations
- $85,000 - $95,000
Benefits
- Health and wellness benefits
- Employer-matched RRSP savings
- Performance-based bonus program
- Free movies
- Free grocery delivery
- Discounted rates on mortgages
- Discounted banking
About the Company
- Scene+ is Canada's most robust lifestyle loyalty program with over 15 million members.
- We are a trusted brand driven by the belief that there's always something to look forward to with rewards for every kind of life.
- Our goal is to become Canada's favourite loyalty program by nurturing our Members with rewards their way.
- We are a joint venture of Cineplex, Empire, and Scotiabank, blending startup energy with the support of iconic Canadian companies.
- We offer collaboration, accountability, challenges, and rewards.
- Our motto is 'Love what's next.'
Equal Opportunity
- At Scene+, we're committed to diversity, equity, and inclusion.
- We strive to integrate these values into everything we do, from our partners and offers to our teams and interactions.
- We welcome and appreciate candidates from diverse backgrounds, including women, persons with disabilities, Black, Indigenous and People of Colour (BIPOC), the LGBTQ2SIA+ community, and other equity-seeking groups.