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About the Role
As Senior Manager of Web & AI Experience, you will craft compelling digital experiences for customers, partners, and stakeholders, managing the front door to AppDirect and its subsidiary brands. You will blend strategic thinking with hands-on execution, leading an agile web development team to transform experiences with an AI-first mentality, leveraging AppDirect's proprietary AI platform and vibe-coding environments.
Responsibilities
- Own the strategy, roadmap, and execution of AppDirect's corporate website and cornerstone sales and marketing applications, ensuring alignment with business goals and measurable outcomes.
- Lead AI integration across the team's workflows — identifying, testing, and implementing tools for development acceleration, content generation, prototyping, and UX personalization.
- Drive LLM-aware content (AEO/GEO) and SEO strategy, ensuring digital content is discoverable by both human audiences and AI systems.
- Manage and mentor a team of web developers working with the latest AI & Web technologies, setting performance standards and supporting professional development.
- Partner with design and UI teams to evolve our component library and design system, ensuring consistency, accessibility, and responsiveness across all digital touchpoints.
- Improve site performance through technical optimization, structured data, experimentation, and conversion testing.
Requirements
- 5+ years of experience leading web strategy or design, or digital product management, ideally in a B2B SaaS environment.
- Hands-on experience with common web technologies like React, Next.js, web infrastructure, vibe-coding tools, and database/CMS systems.
- Demonstrated experience integrating AI tools into development or content workflows, including LLM-driven coding tools (e.g., Cursor, Lovable, or devs.ai).
- Proven experience with technical SEO, performance optimization, structured data, and LLM-aware content strategies.
- Experience managing technical teams and driving cross-functional initiatives with product, design, and marketing stakeholders.
- Strong communication skills — because this role requires translating complex technical decisions into clear direction for non-technical partners and senior leadership.
- Comfort with ambiguity and iterative ways of working — because the AI landscape shifts quickly and this role requires continuous evaluation and reprioritization of tools and approaches.
Skills
- React
- Next.js
- Web infrastructure
- Vibe-coding tools
- Database/CMS systems
- AI tools
- LLM-driven coding tools
- Technical SEO
- Performance optimization
- Structured data
- LLM-aware content strategies
Location
- Remote
Work Type
- Full-time
Experience Level
- Senior Manager
- 5+ years
Salary/Compensations
- $129,000—$161,000 CAD
- $129,000—$161,000 USD
Benefits
- Performance-based bonuses
- Full range of benefits
About the Company
- AppDirect offers a subscription commerce platform to sell any product, through any channel, on any device - as a service.
- We power millions of subscriptions worldwide for organizations.
- We do this by our values-driven culture—one that enables you to Be Seen, Be Yourself, and Do Your Best Work.
Equal Opportunity
- At AppDirect, we believe that innovation thrives in an environment that houses diversity of excellence, experience and thought.
- We respect each AppDirector as their own fingerprint; unique with no one alike.
- We foster an environment of inclusion without regard to race, religion, age, sexual orientation, or gender identity enabling AppDirectors to embrace their uniqueness to do their best work.
- As such, we strongly encourage applications from Indigenous peoples, racialized people, people with disabilities, people from gender and sexually diverse communities, and/or people with intersectional identities.