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About the Role

As a Sales Area Manager (SAM), you will lead growth across an assigned geographic territory by combining technical expertise, customer engagement, and territory strategy. You will identify growth opportunities, develop and execute a regional plan, engage customers across various industries, and build long-term relationships to drive business results. This is a customer-facing, quota-carrying role with uncapped commission, significant ownership, and access to a broad network of resources. You will work directly with customers while coordinating NI resources, distributors, resellers, and solution integration partners.

Responsibilities

Own business performance and revenue growth within an assigned geographic territory.
Develop and execute a Territory Growth Plan that drives customer acquisition, account expansion, and market development.
Identify, qualify, and pursue new business opportunities across multiple industries and account types.
Research regional investment trends, emerging technologies, competitive activity, and customer initiatives to uncover new growth opportunities.
Build territory strategies that balance new customer acquisition with expansion of existing accounts.
Develop and maintain a healthy sales pipeline to support long-term growth and quota attainment.
Build trusted relationships with technical engineers, program leaders, business stakeholders, and executive decision-makers.
Lead customer discovery conversations to understand technical challenges, business objectives, and success criteria.
Deliver technical sales presentations, product demonstrations, and solution discussions both independently and collaboratively with supporting resources.
Guide customers through the evaluation, selection, and adoption of NI solutions.
Drive customer success from initial engagement through long-term account development.
Work closely with Applications Engineers, Business Unit leaders, Marketing, Channel teams, Services, and Customer Support to execute regional strategies.
Leverage distribution, reseller, and solution integration partners to expand market reach and improve customer outcomes.
Identify opportunities to strengthen NI's partner ecosystem within the territory.
Coordinate resources across internal and external stakeholders to support customer success and business growth.
Establish and strengthen NI's presence within the territory through customer engagement, events, industry activities, and technical communities.
Engage with academic institutions, research organizations, and educational programs to encourage technology adoption and future talent development.
Support local user groups, industry events, and community initiatives that increase awareness of NI technologies.
Maintain accurate sales forecasts, opportunity plans, and territory reporting.
Utilize CRM tools to manage customer relationships, track sales activities, and document business opportunities.
Provide regular updates and insights that support business planning and decision-making.

Requirements

Experience in technical sales, account management, applications engineering, engineering, or other customer-facing technical roles.
Ability to conduct technical discussions with engineering and business stakeholders.
Ability to independently deliver product demonstrations and solution presentations.
Experience managing opportunities throughout the full sales lifecycle.
Demonstrated ability to identify, prospect, and develop new customer relationships and business opportunities through proactive territory planning and customer engagement.
Experience working with CRM platforms to manage opportunities and customer activity.
Ability to travel regularly throughout the assigned territory.
Valid driver's license and ability to transport, set up, and demonstrate equipment as needed.
Only U.S. Persons (U.S. citizens, lawful permanent residents, or protected individuals as defined by 22 CFR §120) may be considered.
Experience in test and measurement, automation, instrumentation, industrial technology, semiconductor, aerospace and defense, automotive, energy, research, or related industries.
Experience as an Applications Engineer, Sales Engineer, Technical Account Manager, Account Manager, or similar role.
Experience working with distributors, resellers, or solution integration partners.
Engineering degree or equivalent technical experience.
Experience using Salesforce or similar CRM systems.
Experience engaging with academic, research, or technical communities.

Skills

Technical expertise
Customer engagement
Territory strategy
Strategic thinking
Collaboration
Initiative
Sales forecasting
CRM utilization

Location

Assigned geographic territory

Work Type

Customer-facing
Quota-carrying
Full-time

Experience Level

Mid-level

Education Level

Engineering degree or equivalent technical experience

Salary/Compensations

Uncapped commission

Benefits

Variety of medical insurance plans
Dental and vision coverage
Employee Assistance Program
401(k)
Tuition reimbursement
Employee resource groups
Recognition programs
Flexible time off plans
Paid parental leave (maternal and paternal)
Vacation and holiday leave

About the Company

At NI, every customer deserves a local advocate who understands their challenges and is invested in their success.
NI is a global technology organization focused on innovation and customer success.
Emerson prioritizes a workplace where every employee is valued, respected, and empowered to grow.
Emerson fosters an environment that encourages innovation, collaboration, and diverse perspectives.
Emerson is committed to ongoing career development and growing an inclusive culture.
Emerson believes diverse teams working together are key to driving growth and delivering business results.
Emerson recognizes the importance of employee wellbeing and provides competitive benefits plans.

Equal Opportunity

Emerson will only employ those who are legally authorized to work in the United States.
This is not a position for which sponsorship will be provided.
Individuals with temporary visas such as E, F-1 (including those with OPT or CPT), H-1, H-2, L-1, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible.