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About the Role
This is the first dedicated PR hire for the entire group, tasked with communicating the company's success in reducing animal welfare issues on its platforms through innovative technology and responsible practices. The role involves taking a proven single-market PR playbook and scaling it across seven international markets.
Responsibilities
- Turn marketplace data into publishable stories, including pricing and demand trends, breed rankings, and buyer surveys.
- Build and manage the group editorial calendar, planning content around seasonal events.
- Own trust and safety transparency reporting for distribution to journalists and stakeholders.
- Mine breeder reviews, Trustpilot, and support conversations for human-interest stories.
- Serve as the group's press desk, managing journalist relationships.
- Brief and equip country leads and founders as spokespeople, providing talking points and interview preparation.
Requirements
- 5+ years in PR, communications, or journalism, preferably in-house, with national or major regional media coverage.
- Track record of building stories from data, not just distributing press releases.
- Comfortable with spreadsheets and dashboards for data analysis.
- Daily, active use of AI tools (e.g., Claude, ChatGPT) for research, drafting, localization, and workflow automation.
- Native-level English writing skills.
- Ability to operate independently, briefing and managing external agencies and freelancers.
- Experience in a reputation-exposed marketplace (e.g., pets, dating, gambling, fintech, gig economy) or a regulated category is preferable.
- Experience running consumer surveys is preferable.
- Understanding of Digital PR fundamentals (earned links, newsjacking, syndication) is preferable.
Skills
- Data journalism
- AI tools
- Spreadsheet proficiency
- Dashboard proficiency
- Journalist relationship management
- Spokesperson preparation
- Digital PR
Location
- Europe
- UK
- Germany
- Sweden
Work Type
- Full-time
Experience Level
- 5+ years
Benefits
- Competitive compensation
About the Company
- Pet Media Group (PMG) is a scale-up that acquires, launches, and develops market-leading pet and equestrian marketplaces globally.
- Operates eight brands across seven markets.
- Mission to transform the pet rehoming process through innovative technology, making it more trusted, safe, and convenient.
- Driven and ambitious team backed by top-tier investors.
- Profitable since its first year.