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About the Role
This role is responsible for executing campaign activity across SEM, programmatic, and social, driving performance and innovation at the planning & campaign level to deliver the best digital media opportunities for clients. The individual will also assist in managing the workflow of the Digital Investment team, streamlining processes.
Responsibilities
- Manage the execution of clients’ paid search program, inclusive of managing the efforts of any junior-level resources assigned to clients’ accounts
- Implement/supervise the timely execution of other digital campaigns, including social, display, online video and programmatic.
- Monitor campaign performance, analyze data, and provide strategic recommendations to optimize media spends and improve campaign effectiveness.
- Work with the Ad Ops department as required
- Analyze performance data and provide intelligent insights, interpretations and appropriate action plans based on conclusions
- Distill outputs down into a compelling document inclusive of actionable insights
- Assist Supervisor with Digital Investment team training and supervision.
- Contribute to team members’ developmental plan and be able to provide ongoing team feedback, etc.
- Contribute to larger team training and learning agenda.
- Stay current with industry trends, emerging technologies, and digital media and advertising best practices.
- Liaise with clients when required to provide strategic recommendations and analyses.
- Build and maintain strong relationships with the Horizon Media team acting as a valued digital resource.
- Conduct presentations to key stakeholders, including senior management, to communicate campaign strategies, performance, and results.
- Foster strong relationships with internal teams and external stakeholders to ensure effective collaboration and alignment of objectives.
- Collaborate with clients to understand their objectives, target audience, and key performance indicators (KPIs) for digital campaigns.
- Analyze client briefs and market research data to develop detailed and strategic digital investment plans that align with client goals.
- Identify the most effective digital media channels, platforms, and tactics to reach the target audience and maximize campaign performance.
- Develop media budgets and allocate resources effectively across different digital channels and campaigns.
- Co-train and co-manage the Buyer, Assistant and Analyst alongside the Associate Director.
- Contribute to team member’s developmental plan, be able to provide ongoing team feedback, identify areas of improvement, etc.
Requirements
- 2-4 years of digital experience with demonstrated strategic and executional involvement in SEM.
- Experience planning and running social media campaigns resulting in a comprehensive understanding of each partners’ platform (Facebook, Twitter, Snap etc.).
- Experience running display and online video-based activity (or a strong familiarization of display and online video, in lieu of direct experience).
- Experience with, or strong understanding of, programmatic capabilities and targeting.
- Leadership and supervisory experience in terms of overseeing and developing media professionals.
- Ability to manage a team of 2+ people at multiple levels.
- Strong communication and presentation skills. Able to articulate clearly in person and in writing.
- Exceptional analytical skills to measure the success of the digital programs, make any recommended optimizations, and to expand upon that success.
- Excellent organizational skills and the ability to juggle multiple responsibilities
- Passion for technology, with a strong understanding of the inner-workings of digital platforms.
Skills
- Paid Search marketing (SEM)
- Display advertising
- Online video advertising
- Programmatic advertising
- Social media marketing
- Data analysis
- Strategic recommendations
- Team management
- Communication
- Presentation
- Organizational skills
- Digital platforms
Location
- Remote
Work Type
- Hybrid
Experience Level
- Senior
- 2-4 years
Education Level
- Google certification, Facebook, and Twitter certifications an asset
Salary/Compensations
- 55,000.00 CAD - 80,000.00 CAD
About the Company
- Horizon Media is a growing team.
Equal Opportunity
- Applicants with disabilities who may need a reasonable accommodation during the interview/hiring process should email the following: taleadership@horizonmedia.com.