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About the Role
The Social Media & Digital Marketing Manager is responsible for developing and executing integrated digital marketing strategies that strengthen brand awareness, drive consumer and budtender engagement, and support business growth. This role manages all social media channels, digital campaigns, content strategy, influencer partnerships, website performance, email marketing, and paid media initiatives while ensuring alignment with brand objectives and regulatory requirements.
Responsibilities
- Develop and execute comprehensive social media strategies across platforms including Instagram, Facebook, TikTok, YouTube, X, and emerging channels.
- Create and manage content calendars that align with business priorities, product launches, seasonal campaigns, and brand initiatives.
- Monitor social media trends, platform updates, and competitor activity to identify opportunities for growth and engagement.
- Manage community engagement, responding to comments, messages, and inquiries in a timely, on-brand, and professional manner.
- Build and maintain relationships with influencers, brand ambassadors, creators, and strategic partners.
- Lead the development of engaging content including videos, graphics, photography, blog articles, email campaigns, and digital advertising assets.
- Collaborate with internal teams and external agencies to produce consistent, high-quality content.
- Ensure all content reflects brand standards, tone of voice, and compliance requirements.
- Optimize content for audience engagement and reach.
- Plan, execute, and optimize digital marketing campaigns across paid, owned, and earned channels.
- Manage paid media initiatives, including social advertising, display advertising, search marketing, and retargeting campaigns.
- Oversee email marketing programs, customer journeys, and audience segmentation strategies.
- Support website content updates, SEO initiatives, and landing page optimization.
- Monitor campaign performance using analytics platforms and marketing dashboards.
- Track key performance indicators including reach, engagement and traffic.
- Provide regular performance reports, insights, and recommendations to leadership.
- Utilize data to continuously improve content strategy, media investments, and consumer engagement.
- Identify emerging digital marketing trends, technologies, and best practices.
- Recommend new opportunities to increase brand visibility and customer acquisition.
- Support product launches, promotional campaigns, events, and sponsorship activations.
- Ensure all marketing activities support overall business objectives and brand growth.
Requirements
- 5+ years of experience in social media management, digital marketing, or integrated marketing.
- Experience managing multi-channel marketing campaigns.
- Proven success growing social media audiences and increasing engagement.
- Experience with paid digital advertising and marketing automation platforms.
- Experience working in a regulated industry is considered an asset.
- Proficiency with social media management tools (Sprout Social, Hootsuite, Later, etc.).
- Understanding of SEO, SEM, content marketing, and website optimization.
- Experience with Canva, Adobe Creative Suite, or equivalent creative tools.
- Strategic Thinking
- Creativity and Storytelling
- Project Management
- Data Analysis and Reporting
- Strong Written and Verbal Communication
- Stakeholder Management
- Content Creation and Content Planning
- Collaboration and Teamwork
- Adaptability and Innovation
- Results Orientation
- Chosen applicant will be required to successfully complete background and reference checks.
Skills
- Social Media Management
- Digital Marketing
- Integrated Marketing
- Content Strategy
- Influencer Partnerships
- Website Performance
- Email Marketing
- Paid Media
- Marketing Analytics
- Content Marketing
- SEO
- SEM
- Website Optimization
- Canva
- Adobe Creative Suite
- Sprout Social
- Hootsuite
- Later
Location
- Ontario
Work Type
- Full-time
- Remote-first
Experience Level
- 5+ years
Education Level
- Bachelor's degree in Marketing, Communications, Business, Digital Media, or a related field.
Salary/Compensations
- $80,000 - $105,000
Benefits
- Extended health and dental coverage
- Paid vacation
- Participation in our employer-supported retirement savings program
About the Company
- Canopy Growth's mission is to improve lives, end cannabis prohibition, and strengthen communities.
- We are building a consumer-centric organization focused on sharing the transformational potential of cannabis through an innovative and disruptive portfolio of cannabis and hemp-derived products.
- Canopy Growth is the world's leading cannabis and hemp company.
- We emphasize inclusiveness, collaboration, and diversity in our corporate culture.
- We are looking for individuals interested in building global challenger brands, scaling a business, and working in a values-driven environment.
Equal Opportunity
- We welcome and encourage applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process.