Lifecycle Manager at N26 | BE, DE | Rezi

Lifecycle Manager at N26

Lifecycle Manager

N26 · BE, DE

1 weeks ago

Lifecycle Manager

N26 · BE, DE

13 days ago
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About the Role

As a Lifecycle Manager, you will own the lifecycle communication strategy for a core domain, translating analytics into impactful customer journeys to optimize Lifetime Value (LTV) and accelerate Primary Account adoption. You will lead high-impact campaigns using automation, predictive models, and AI tools, ensuring operational excellence and regulatory compliance.

Responsibilities

  • Own and evolve the lifecycle communication strategy within your focus domain to drive user engagement, activation, and long-term retention.
  • Collaborate closely with Analytics teams to decode customer behaviour, extract actionable conclusions, and transform insights into effective campaign strategies.
  • Partner with Product Marketing to translate complex product features and benefits into clear, compelling customer messaging.
  • Design and execute targeted initiatives focused on optimising customer Lifetime Value (LTV) and driving Primary Account adoption.
  • Proactively identify new growth opportunities, taking full ownership to push strategic initiatives forward across cross-functional teams.
  • Champion innovation by integrating AI agents and automated workflow tools to streamline campaign execution and elevate personalization.
  • Establish holistic A/B testing frameworks and longitudinal experimentation models to continuously measure LTV impact.
  • Serve as a key CRM voice for senior leadership, translating campaign performance into high-level business insights.

Requirements

  • 6+ years of experience in lifecycle marketing, CRM, or customer growth roles.
  • Proven track record of developing multi-channel lifecycle strategies that deliver measurable impact on engagement, retention, and LTV.
  • High drive and an entrepreneurial spirit, acting as a self-starter who actively spots hidden opportunities and takes initiative to drive them to completion.
  • Strong analytical acumen with a proven ability to interpret customer data, digest analytical reports, and make data-backed conclusions.
  • Exceptional collaborative skills, with experience partnering alongside Product Marketing, Analytics, and Creative teams.
  • Forward-thinking, innovative mindset with an enthusiasm for leveraging modern technology, including AI agents and automated workflow solutions.
  • Hands-on proficiency with customer engagement platforms (Braze experience is a strong plus) alongside collaboration tools like Figma and Jira.
  • Solid understanding of data privacy rules (GDPR) and regulatory requirements within customer communications.

Skills

  • Lifecycle marketing
  • CRM
  • Customer growth
  • Multi-channel lifecycle strategies
  • Customer data analysis
  • AI agents
  • Automated workflow solutions
  • Customer engagement platforms
  • Braze
  • Figma
  • Jira
  • Data privacy rules (GDPR)
  • Regulatory requirements

Experience Level

  • 6+ years of experience

About the Company

  • N26 has reimagined banking for today’s digital world. Technology and design empower everything we do and it’s how we are building the global banking platform the world loves to use.
  • We've eliminated physical branches, paperwork, and hidden fees for an elegant digital experience and supreme savings.
  • Giving people the power to live and bank their way is what gets us out of bed in the morning and inspires the work that we do.
  • We are headquartered in Berlin with offices in multiple cities across Europe, including Vienna and Barcelona, and a 1,500-strong team of more than 80 nationalities.

Equal Opportunity

  • At N26, we believe our strength lies in our people and the varied perspectives they bring. We strive to build diverse teams that drive innovation and business success. We actively seek talent from all backgrounds and welcome applications from all genders, cultures, sexual orientations, abilities, neurodiversities, and ages.
  • We are committed to providing an excellent and accessible candidate experience. If you require any accommodations to make this process work for you, please let us know. We’re here to support you!
  • Discover more about Diversity & Inclusion at N26: https://n26.com/en-eu/diversity-and-inclusion