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About the Role
This role is responsible for activating Petline’s social media strategy to engage consumers, customers, and partners while managing brand reputation. It champions social media governance and best practices, requiring strong campaign and community management skills.
Responsibilities
- Activate Petline’s social media strategy to strengthen brand voice and reputation.
- Plan, create, and publish engaging content across all social platforms; manage editorial calendars.
- Oversee community engagement and social listening, responding to comments and identifying proactive opportunities.
- Monitor trends, platform updates, and best practices to inform content and channel strategy.
- Lead reporting and analysis of social performance; share insights and recommend optimizations.
- Coordinate content planning and production with internal teams and external partners.
- Support integrated marketing initiatives and maintain the annual content calendar.
- Ensure adherence to social media governance and collaborate across business units and committees.
Requirements
- 3+ years of social media, project management and marketing experience
- Well versed in both traditional & digital/social campaign development
- Ability to balance quick timing while still ensuring quality of work.
- Balance attention to detail with swift execution.
- Hustle is essential, moving quickly and executing to allow for continual iteration is a core competency of our team
- Passion for connecting with consumers and bringing to life killer campaigns.
- Successful clearance of a background check (including criminal checks and leadership references).
Work Type
- Hybrid
Experience Level
- 3+ years
Salary/Compensations
- $59,300 - $109,200
About the Company
- Petline is part of Definity, which includes some of Canada’s most long-standing and innovative insurance brands, including Economical Insurance, Sonnet Insurance, Family Insurance Solutions, and Petline Insurance.
- Our ambition is to be one of Canada’s leading and most innovative property and casualty insurers.
- We embrace and encourage a culture that’s collaborative, ambitious, rewarding, and empowering.
- We offer a flexible, hybrid work experience where employees work from the office and virtually depending on the type of work they are doing and who they are working with.
- Bring your true self and be a part of our journey. It’s better here.
Equal Opportunity
- Our inclusive work environment welcomes diversity and supports accessibility. If you require accommodation at any time during the recruitment process, please let us know by contacting accessibility@economical.com.
- As part of Definity’s commitment to reconciliation, we acknowledge that our work, meetings, and travel take place on the lands now known as Canada, and recognize the enduring presence, wisdom, and stewardship of the First Nations, Métis, and Inuit peoples who have long cared for these lands.